Marketing Communications Manager

7 days ago

Fremont, United States Vital Materials Co., Limited Full time

Marketing Communication Manager


Job Summary:

As a Marketing Communication Manager, you will be responsible for supporting and executing comprehensive marketing strategies to promote Vital Materials products/services, enhance brand visibility, and drive business growth. This role requires a strategic thinker with a strong understanding of both equipment manufacturers and device manufacturers in the semiconductor industry. Excellent communication skills, organization skills and a proven track record of successful campaign and creative management are also key requirements.


Key Responsibilities:


Strategic Planning:

  • Supporting and implement marketing strategies aligned with business goals.
  • Conduct market research to identify opportunities and challenges.
  • Understand our Business and Customers base to ensure marketing is aligned and based on knowledge and insights.
  • Collaborate with cross-functional teams to ensure a cohesive approach to marketing initiatives.

Campaign Management:

  • Plan and execute multi-channel marketing campaigns (digital, social media, traditional channels and event) to increase brand awareness, generate leads and reinforce our brand.
  • Monitor campaign performance, analyze data, and optimize strategies for ongoing maximum effectiveness.

Content Development:

  • Oversee the creation of engaging and impactful content for various platforms.
  • Ensure consistency in brand messaging across all marketing materials.
  • Collaborate with internal teams to develop compelling narratives
  • Develop marketing materials to assist in new product launches, sales needs, internal and external messaging, events and related needs.

Event Management

  • Plan, organize, and execute trade show events from conception to completion.
  • Align with all internal teams on needs and requirements for each event to ensure all aspects of event are planned accordingly.
  • Coordinate logistics, including venue selection, booth design and setup, and vendor coordination.
  • Develop and manage project timelines to ensure all tasks are completed on schedule.

Analytics and Reporting:

  • Utilize analytics tools to measure the success of marketing campaigns.
  • Prepare and present regular reports on key performance indicators along with insights and recommendations.

Budget Management:

  • Maintain and manage marketing budgets, ensuring optimal allocation of resources.
  • Track expenses and provide financial reports as needed.

Collaboration and Leadership:

  • Collaborate with internal teams, external agencies, and partners to achieve marketing objectives.
  • Provide leadership and mentorship to the marketing team, fostering a culture of innovation and creativity.
  • Be Proactive As a leader, it is helpful to share ideas and informed recommendations and think in a solution-orientated mindset.

Qualifications:

  • Minimum 5-10 Years of relevant experience
  • Master and or Bachelor's in Marketing, Business, or a related field.
  • Proven experience as a for marketing project management or in a similar role.
  • Strong understanding of current marketing trends.
  • Excellent analytical, communication, and project management skills.
  • Creative thinker with the ability to generate innovative ideas.
  • Demonstrated ability to manage multiple projects simultaneously.
  • Understanding of Microsoft Office and Adobe Suite.

Preferred Skills:

  • Proficiency in marketing automation tools and CRM systems.
  • Experience in B2B and B2C marketing.
  • Knowledge of graphic design principles and tools.
  • Familiarity with industry-specific regulations and compliance.

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