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Marketing And Community Outreach Director

4 months ago

Fremont, United States YMCA Full time

The position is responsible for execution of Fremont Family YMCA's marketing strategies, fundraising events and appeals, and sponsorships.

Job Description

The Marketing and Community Outreach Director (MCOD) is responsible for the execution of the Fremont Family YMCA's marketing strategies, fundraising events, corporate sponsorships, annual appeal, and donor recognition programs. In addition, the MCOD is responsible for oversight of member engagement events, birthday parties, facility & lodge rentals, and community outreach initiatives. The primary goal of this position is to increase community engagement, drive membership, generate earned revenue through various programs and events and increase annual contributions through sponsorships and individual donors. The Director will manage a part-time Marketing Coordinator (10-15 hours a week) to handle social media and website updates, along with and a part-time Events & Rentals Manager (20-25 hours a week).

Qualifications

Bachelor's degree in marketing, communications, or related field or 3-5 years related experience preferred •Knowledge and use of Microsoft office, including Word and Excel required, PowerPoint and Canva experience preferred.

Experience with Fundraising Software and Donor Databases

Familiarity with the principles of annual campaign organization and

marketing

Understanding of and a deep commitment to the mission and values of

the Fremont Family YMCA

•Excellent verbal and written communication skills

•Strong project management skills and the ability to work well under

pressure are essential.

•Strong interpersonal and organizational skills

A strong sense of personal integrity and ethical conduct is essential

•Demonstrated customer service and public relations skills

•Proficiency in computer and software applications, including social

media platforms

•Knowledge of event planning, execution, and scheduling

Essential Functions

Collaborates with Senior Director of Member Experience to create and implement effective communication strategies with compelling messages that inspire others to accomplish the mission and cause with maximum impact. Develops communication plans to ensure members, participants, and the community understand the case for support. Oversees the creation of engaging content for social media, website, email campaigns, and other marketing materials.

•Develop and execute effective donor communications and marketing

materials

•Develop a compelling message that resonates with potential donors

•Create a donor recognition program

•Crafting targeted appeals that drive annual donations

FREMONT FAMILY YMCA JOB DESCRIPTION

Develop strong relationships within the community to foster a positive image such that companies, schools, civic organizations and individuals will make the Fremont Family YMCA the local charity of choice for funding. •Act as primary point of contact for funding, donations and fundraising event inquiries.

•Perform networking at selected community and leadership events.

•Planning and executing special events that engage donors and raise

funds for FFY

•Develops strategies to increase volunteer involvement at all levels of

event planning and annual fundraising.

Monitor and Analyze Fundraising Data

•Collect, organize, and maintain a complete and accurate database

record of donors and funding received.

•Establishes tracking tools and monitors monthly. Tracks all gifts and

pledges by source and purpose and provides reports as needed.

Rentals and Events

•Secure and maintain corporate sponsorships for events and youth

sports programs

•Oversee the birthday party program, ensuring smooth operations and

customer satisfaction

•Oversee lodge rentals, including booking, coordination, and customer

service

•Manage the part-time Rentals & Events Manager to ensure high-quality

service and customer satisfaction

Additional Responsibilities

•Develop and update pricing and offerings for events and rentals as

necessary, at a minimum of annually

•Collaborate with staff to offer a variety of programming, marketing,

and membership growth initiatives

•Assist in the promotion and integration with other FFY departments to

ensure the productive, effective, and efficient operation of the FFY

•Identify and resolve program problem areas to ensure member

satisfaction

Cause-Driven Leadership Competencies

Mission and Community Oriented: Accepts and demonstrates FFY values. Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Demonstrates a desire to serve others and fulfill community needs. Recruits quality staff and builds effective, supportive working relationships with them. Provides assigned staff with orientation, training, development, and recognition. Enrolls new staff in FFY onboarding sessions when hiring. Ensures high-level services.

People Oriented: Takes initiative in developing others. Builds rapport and relates well to others. Speaks and writes effectively. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance, and support.

Results Oriented: Strives to meet or exceed goals and deliver a high-value experience for members. Embraces new approaches and discovers ideas to create a better member experience. Makes sound judgments, transfers learning from one situation to another. Establishes goals, clarifies tasks, plans work, and actively participates in meetings. Holds staff accountable for high-quality results using a formal process to measure progress. Develops plans and manages best practices through the engagement of team. Effectively manages budgets. Personal Development: Pursues self-development that enhances job performance. Demonstrates an openness to change, and seeks opportunities in the change process. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Shares new insights.

Required Certifications

Leader

Team Leader preferred (or working toward certification)

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