Account Director, Social Strategy

Account Director, Social StrategyHave you ever been accused of being extremely online? Do you obsessively read about social media trends, scroll through Instagram and TikTok nonstop and have a media diet that could best be described as eclectic, diverse, maybe even chaotic? Are you curious about all things media and meme culture? Do you use LinkedIn unironically and understand the value of social as a part of a comprehensive integrated media approach? Are you passionate about researching the latest digital innovations, learning new tools, and translating findings into that 'aha' moment for clients? Do you get excited about sharing data-driven insights with clients to inform future social media strategy? Are you a resourceful and proactive digital communicator that 'gets' marketing but approaches client challenges with an earned first mindset?If so, we're glad you're here and keep reading Weber Shandwick is currently seeking a Director, Social Strategy to join our team in Chicago. This motivated collaborator will bring their passion for all things social to our high-performance, collaborative team. As a Director you will work closely with both senior and junior staff members across teams to provide sound digital counsel and manage day-to-day work.This is a client-facing role so the ability to work with all types of people is really important.Who Are We Looking For?The ideal candidate should be a proactive team player who thrives in a fast-paced, always-changing environment. Yawn. Doesn't that sound terrible? Really, we want someone who can dive in, enjoy the work, and wants to get stuff done while helping to continually improve the processes while they do it. Successful candidates typically have a solid digital communications, marketing or integrated communications background and with a mix of experience across client campaigns. Read: you've worked with lots of different types of clients and you're excited about a range of industries. You must have exceptional project management skills, have a TikTok worthy level of organization (did your friends envy your desk set up and note taking prowess in college?) and want to be involved in all aspects of the work we do, from helping to build social strategy to helping us execute it flawlessly.POV: You're Our New Director, Social StrategyOn any given day, you could be working on social content strategy, liaising with a client on a paid social campaign, researching the latest trending sounds on Instagram Reels or even helping to launch a podcast. In the morning you may be the one explaining the FYP to a client, in the afternoon compiling a report on Instagram content performance, and end the day learning about generative AI directly from some of our leading subject matter experts at Weber Shandwick. Each day may be a little bit different but every day you will work hard doing something you love with some really cool clients.TL;DR you LOVE social, you speak internet, are a versatile up-and-coming social media leader and are eager to gain more experience working at one of the largest agencies in the world in our beloved nation's capital.ResponsibilitiesThis is what you can regularly expect your work to look like.Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programsEducate clients and colleagues about emerging trends, platforms and best practicesImplement digital engagement campaigns for top-tier clientsOversee client's social media channels including editorial planning, content development, paid media, social listening, social media monitoring and content performance analytics and ongoing social strategyInform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value waysServe as a key client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed. You know how to appropriately engage with clients and can confidently communicate with clients in both written communications, virtually via Microsoft Teams or IRL.Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being metSupport new business development efforts in pitch development and presentationsRequired QualificationsWe think you will be most successful with this background but if this isn't quite you and the role speaks to you, we encourage you to apply.6-10 years in digital communications and marketing positions in roles focused on social mediaExperience supporting large clients or organizations driving innovative social media programsDeep expertise in social media, including content formats, available ad targeting and analytics capabilitiesExperience working closely with several types of teams such as creative, strategy, media planning and PRFamiliarity and comfort working with senior-level stakeholders and clientsA keen passion for tracking social media and influencer trends and leveraging them to solve client challenges across a range of industriesKnowledge of and interest in social media listening programs and the ability to transform findings into actionable insights for clientsAbility to manage multiple projects at various stages simultaneouslyAbility to work in a fast-paced, highly collaborative, multi-disciplinary teamResilient mindset, deep curiosity and a healthy sense of humor (heavy on the humor)SkillsThis is what you need to know and be able to do with confidence in this role.Familiarity with a wide range of social media platforms including but not limited to: LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, etc. and the available content formats for each and an understanding of social platforms' native analytics offerings.Familiarity with Google Analytics and a wide range of community management, social listening and social media management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar tools and an appetite to learn more.Superb research skills with the ability to conduct desk research independently and quickly learn new research tools to inform client and internal briefs (read: you can effectively search something on Google and discern reputable sources and learn new tools that can help you supplement your research)Top notch written skills, able to write engaging short form social content with a bonus if you have experience writing longer form contentA strong comfort level with Microsoft Excel and Microsoft PowerPoint; You don't have to be an expert, but you need to be comfortable creating client-ready deliverables in bothA clear communicator and persuasive presenter both virtually and IRLAbility to think strategically about the development of social media programs and how to use social platforms effectivelyDemonstrated success translating client needs into workable plans/projectsStrong organizational, time management and project management skillsAbility and desire to quickly learn new systems and toolsSelf-motivated, entrepreneurial and endlessly curiousThe Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:MedicalDentalVision401k (with employer match)Tuition ReimbursementJuice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soulMyDays Flexible holiday schedulesShort-Term DisabilityPaid Employee Family LeaveFamily Building BenefitSalary range: $95,000 - $125,000Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.