Senior Business Insights Analyst

2 weeks ago

Durham, United States Avalara Full time

What You'll Do

Avalara is seeking a business-focused Senior Business Insights Analyst to join Global Analytics and Insights team. You will report to the Director of Business and Customer Analytics and provide analytical insights to enable application of best practices in customer lifecycle management. You will provide in-depth insights that form the basis of GTM strategy, develop scalable models, guide new acquisitions, product and channel decisions. By combining an understanding of business concepts with knowledge of statistics and exploratory data analysis, you will uncover actionable insights and catalyze change for Avalara's customers.


  • Work with Marketing, Strategy, Customer Success teams for several Sales and Marketing programs; make clear, coherent and holistic recommendations based on test results
  • Provide analytical deep-dives, monitor and optimize performance across multiple departments
  • Design and complete testing strategies for improving individual performance across channels
  • Integrate data from all 3rd party sources and develop Machine Learning algorithms to build propensity and value models for different products and geographies


What You'll Need to Be Successful

  • 5+ years of relevant work experience analyzing large, multi-dimensional data sets and synthesizing data insights into actionable recommendations
  • Data-focused background with degree in a quantitative discipline such as Computer Science, Statistics, Engineering, or Mathematics
  • Fluent in SQL and Excel (can write advanced macros); experience with visualization tools such as Tableau and building statistical models
  • Experience presenting recommendations to senior-level executives and measuring the effectiveness of recommendations by monitoring their impact
  • Above all comfort with data – ability to manipulate it, question its validity, interpret it, and develop recommendations based on it


*C2C is not available for this role. *


About Avalara:

We're building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there's an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes — the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.


Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax automatically, at speeds measured in milliseconds. That's a massive technical challenge, considering scale, reliability, and complexity, and we do it better than anyone. That's why we're growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Brazil, Canada, India, U.K, Belgium and across Europe.

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