Vice President of Marketing

Vice President of Marketing Location: New York, NY (Hybrid, 4x Week In-Office) Reporting to: Founder & CEO Department: Marketing Salary: $180,000 - $240,000 annually, based on experience About Bubble: Bubble is rewriting the rules of skincare. Since launching in 2020, we've become one of the fastest-growing skincare brands in the U.S.-rooted in derm-developed formulas, clinical efficacy, and a radically joyful brand voice that speaks to a generation. We're now in 17,000+ retail doors across Target, Ulta, Walmart, CVS, Boots UK, Priceline AU, Shoppers Drug Mart, and Sephora Middle East, with a passionate community of millions driving us forward. We're looking for a Vice President of Marketing to lead the next chapter of Bubble's growth. This is a rare opportunity to shape one of the most disruptive, culture-defining brands in beauty today. Role Overview: As VP of Marketing, you'll be both strategist and operator - a true player-coach. You'll set the direction for Bubble's global marketing while rolling up your sleeves to make sure it comes to life with excellence. Reporting directly to the Founder & CEO, you'll be responsible for scaling Bubble from $100M+ to $500M+ while keeping our brand DNA intact. This role requires someone who has done it before - not just developed great ideas, but actually executed and proven how marketing drives measurable growth in beauty/CPG. Key Responsibilities: Set and Execute Global Strategy: Work closely with the Founder to shape Bubble's brand strategy, annual calendar, and campaigns - then own execution across paid media, social, PR/communications, retail marketing/VM, partnerships, and brand activations. Scale Growth Efficiently: Drive awareness, consideration, and conversion across cohorts through segmentation, targeting, and performance-driven paid media. Build Retail Impact: Develop best-in-class retail activations and media partnerships (Target, Ulta, Boots, Sephora ME, etc.) that drive measurable lift in traffic, trial, and ROI. Make PR a Business Driver: Elevate Bubble's voice in culture and skincare with strategic PR, influencer partnerships, and external activations that translate into awareness and market share. Lead Breakthrough Campaigns: Deliver integrated, creative, and culturally relevant brand storytelling that wins with Gen Z/Gen Alpha, while deepening credibility and consideration with older consumers. Drive Launches that Stick: Bring new products to market with 360° strategies that spark trial, fuel conversation, and sustain demand. Be Data & KPI-driven: Build a marketing measurement framework; set, track, and optimize KPIs across paid, retail, PR, and brand campaigns. Review analytics weekly to adjust spend, creative, and channel mix for maximum ROI. Lead + Do: Inspire and mentor an A+ marketing team while personally driving execution when needed - balancing big-picture leadership with hands-on action. Operate as a Key Exec: Partner with the CEO and leadership team on brand positioning, international growth, and long-term strategy. Who You Are: Experienced leader: 10+ years in marketing, with leadership roles in beauty, CPG, or disruptive consumer brands; proven track record scaling a brand from $100MM to $500MM+. Full-stack marketer: Hands-on experience across paid media, PR/communications, retail marketing, creative, and digital - and the ability to integrate them seamlessly. Player-coach: Equally comfortable managing and mentoring teams and executing directly; you don't just write briefs, you make things happen. Performance-minded operator: Data-obsessed with proven experience building KPI dashboards, reviewing analytics, and turning insights into optimized strategies that deliver measurable business results. Cultural storyteller: A sharp creative instinct and strong POV on how to make brands culturally relevant and loved. Global mindset: Experience operating across international markets is a plus. Builder mentality: Thrives in entrepreneurial, fast-growth environments. Why Join Bubble At Bubble, you'll be part of a small, fast-moving leadership team rewriting what it means to build a skincare brand. You'll have the opportunity to: Shape one of the most exciting, fastest-growing brands in beauty. Work at the intersection of culture, community, and commerce. Lead marketing for a company disrupting mass skincare, already surpassing legacy players in Gen Z market share. Be part of a leadership culture that blends creativity, accountability, and execution. Bubble is more than skincare - it's a movement built on joy, trust, and community. If you're ready to scale a disruptive brand into the next global leader, we'd love to meet you.