Marketing Coordinator

4 weeks ago

St Louis, United States Cass Information Systems Full time
Description

The Marketing Coordinator is responsible for the development and implementation of marketing and advertising campaigns, tracking sales data, maintaining marketing content and materials inventory, and planning meetings and trade shows. In addition, this individual will work closely with division managers to achieve sales and profit goals through the coordination of targeted email campaigns, creating and posting content on social media and the company website, and other client outbound marketing efforts.

PRINCIPAL RESPONBILITIES AND DUTIES:

  • Develops and implements sales and marketing strategies with management that will achieve division sales and profit goals.
  • Manages aspects of key sales support systems including outbound campaign software and customer relationship management (CRM) software used to generate, distribute, and report on leads and lead follow-up.
  • Coordinates the production of a wide range of marketing materials, content, and literature (Ex: case studies, e-books, testimonials, data sheets) for multi-faceted outbound marketing campaigns.
  • Creates content to be posted on social media sites (LinkedIn, etc.) and on the company website; ensures content is up to date and implements effective search engine optimization (SEO) strategies to improve company visibility.
  • Analyzes new prospects based on Key Performance Indicators (KPI) maintained in CRM system.
  • Works with the sales team to assist in the maintenance of the CRM database, updating activities, company information, contacts, phone numbers and e-mail addresses.
  • Conducts market research and analyzes client and market reports.
  • Other duties and projects as needed or assigned.

SKILLS AND ABILITIES REQUIRED:

  • Highly effective ability to communicate at all levels throughout large organizations, both in writing and verbally.
  • Good working knowledge of market research techniques and databases.
  • Good working knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and other advertising avenues.
  • Proactive and self-motivated, exhibiting a high level of follow through, persistence and the ability to overcome obstacles.
  • Strong planning and organizing skills, with the ability to balance multiple tasks and changing priorities while adhering to deadlines.
  • Ability to work independently with little oversight.
  • Ability to travel as needed.
  • Previous trade show and event experience a plus.
  • Experience working with CRM software (preferably SalesForce), WordPress, MS Office Suite, and SEO tools.

MINIMUM LEVEL OF PREPARATION AND TRAINING REQUIRED BY THE JOB:

  • Bachelor‘s degree in business, marketing, advertising, or communications preferred, or equivalent experience.
  • 2-4 years of experience in brand marketing, preferably with B2B marketing experience.

APPLICATION PROCESS:

You can directly apply through Cass‘s website at careers. Please apply directly to this position via the ‘Apply‘ button. You will be required to create an account and provide your resume, contact information and other pertinent employment information. This process typically takes 20 minutes or less. Should we find that you meet the minimum requirement of the position, a member of our recruiting team will be in touch to start the interview process.

ABOUT OUR COMPANY:

Founded in 1906, Cass Commercial Bank provides sophisticated financial exchange services to its parent company as well as its clients and consistently ranks among the top performing banks in the United States. Cass Commercial Bank, the wholly owned banking subsidiary of Cass, has provided banking products to faith-based and other non-profit entities since 1994. It has more than 250 faith-based and non-profit clients across the United States and has funded more than $1 billion of church expansion projects.



Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor‘s legal duty to furnish information. 41 CFR 60-1.35(c)

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