Digital Media Lead

4 weeks ago

Englewood, United States TALENT Software Services Full time

Are you an experienced Digital Media Lead - Website Optimization with a desire to excel? If so, then Talent Software Services may have the job for you Our client is seeking an experienced Digital Media Lead - Website Optimization to work at their company in Englewood, CO.


Position Summary: This position will lead eCommerce efforts within Clients' TV, including leading a cross-functional team to drive onsite engagement and conversion and drive sales throughout the lifecycle. You will be a key member of the Video Services Marketing digital media team and will be responsible for managing activation, conversion, and sell-in targets for our brands. To achieve your goals, you will lead and manage key initiatives to rapidly iterate and optimize the onsite funnel and marketing tactics in a dynamic competitive environment. In this role, you will work directly with various departments across Cient's as well as Sling to develop acquisition and media strategies, monitor and assess performance of our sites, and optimize the onsite experience via test and learn. These teams include but are not limited to product, marketing strategy and media partners, marketing analytics, and our internal creative agency.


Primary Responsibilities/Accountabilities:

  • Develop a site merchandising calendar, testing roadmap and lead creation of test plans to improve site KPIs.
  • Create, monitor and share reporting to identify opportunities to improve the performance of site experiences and marketing campaigns to create frictionless customer journeys.
  • Use best practices, industry insights and competitive reviews to identify opportunities for conversion improvement.
  • Partner across internal teams and vendor partners to deliver high impact digital campaigns that achieve new customer acquisition goals.
  • Support seamless alignment of marketing, sales and customer insights to build and execute successful go-to-market strategies.
  • Act as the voice of the customer to strategically assess and provide feedback on acquisition, customer journey and corporate wide initiatives.
  • Drive new content creation, site experience planning and execution in collaboration with brand and design teams inclusive of personalization and promotions.
  • Effectively manage collaborative work with cross functional partners including marketing, digital media, UX design and IT.


Qualifications:

  • Minimum of 4+ years of experience in digital marketing, site merchandising or ecommerce
  • Experience in both leading and implementation of successful website campaigns
  • Experience with Adobe (Adobe Target, AEM, Analytics, etc) or similar platforms strongly preferred
  • Understanding of web development and web design best practices
  • Knowledge of content creation methodologies and processes
  • Sound qualitative and quantitative analytical skills and experience with analytics programs such as Adobe Analytics, Google Analytics or Quantum Metrics
  • Strong organizational and project management skills to thrive in a fast-paced digital environment, working iteratively to meet deadlines
  • Able to synthesize, prioritize and drive results with a high sense of urgency
  • Strong interpersonal and communication skills with experience collaborating with cross functional teams
  • Bachelor's degree in marketing or similar field preferred

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