Marketing Analytics Manager

4 weeks ago

Fort Lauderdale, United States Life Extension Full time

Interested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecasts and business profit-driven insights, dashboards and visualizations?


Welcome to Life Extension.


We are seeking a Manager of Marketing Analytics to help take our business to the next level, inspire innovation and adoption of advanced analytical solutions while leading a team of marketing analysts. All while working for a science based company driven to produce top of the line vitamins and supplements that help people live their healthiest lives.


Skills you need to have:


  • Advanced knowledge to write SQL queries for extracting and analyzing data
  • Knowledge in applied statistics, experience working in data mining software tools such as R, Python, SPSS, SAS or Alteryx
  • Must have a high level skill in using databases, analytical best practices and experience working in data mining tools
  • Experience using data visualization tools such as Power BI, Tableau
  • Understanding of spatial geography analytics: block groups, MSA’s DMA’s
  • Understanding of propensities, rank order correlations and profile ranking indices
  • 5+ years’ of experience in analytics, B2C, B2B, direct marketing and or the advertising industry, focusing on marketing campaign effectiveness, reporting and analysis, marketing mix modeling and quantitative research
  • 3+ years of experience managing and mentoring marketing analysts


Sample job responsibilities below:


  • Identify and quantify opportunities to improve KPI’s through information gathering and analysis.
  • Use datamining tools and techniques to incorporate machine learning models and analytic processes transforming data into insights.
  • Create insights, detailed analyses, experiment design and measurement, forecasting and model development exercises for various business objectives.
  • Support marketing stakeholders as a thought partner using data and analysis assisting in strategy development, audience targeting and identifying growth opportunities.
  • Support the measurement of digital and marketing programs, perform campaign response analysis to quantify results to measure and optimize marketing performance; analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to achieve defined business objectives.
  • Query data from various datasets, identify insights and effectively communicate results to executive management and business stakeholders in a visually appealing way.
  • Oversee statistical analytical methods and data mining techniques to ensure accuracy across analytical projects.
  • Lead and direct the work of marketing analysts: support development of direct reports; provide opportunities for analysts to take ownership of initiatives; provide coaching and guidance to ensure goals are met and output meets quality standards.


The full job description is available at

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