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Marketing Manager

1 month ago

Las Vegas, United States GradBay Full time

A leading provider of home health care services, dedicated to delivering compassionate, personalized care to individuals in the comfort of their own homes. As the Marketing Manager at you will play a pivotal role in driving the growth and success of their home health care services. You will be responsible for developing and executing marketing strategies that enhance their brand presence, attract new clients, and foster relationships with key stakeholders in the healthcare community. This is an exciting opportunity for a dynamic marketing professional to make a significant impact in a rapidly growing industry.


Key Responsibilities:


  • Develop and implement comprehensive marketing plans to increase brand awareness and market share
  • Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
  • Create and manage digital marketing campaigns, including social media, email marketing, SEO, and PPC.
  • Design and produce marketing materials such as brochures, flyers, and presentations to support sales efforts.
  • Build and maintain strong relationships with referral sources, healthcare providers, and community organizations.
  • Coordinate and participate in community events, health fairs, and other outreach activities to promote
  • Track and analyze marketing performance metrics to measure the effectiveness of campaigns and adjust strategies as needed.
  • Collaborate with the sales team to develop and execute lead generation initiatives.
  • Manage the marketing budget and ensure all activities are cost-effective and aligned with business goals.


Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • At least two years recent sales experience in the health care industry, preferably in healthcare industry.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing strategies and tools.
  • Excellent communication, interpersonal, and organizational skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Creative thinker with a passion for innovation and problem-solving.
  • Proficient in Microsoft Office Suite and marketing software (e.g., Adobe Creative Suite, CRM systems).