Associate Director, Affiliate Marketing

Associate Director, Affiliate MarketingKnoxville, TN / Atlanta, GAIntegrated Search - Affiliate MarketingFull-Time / HybridThe Associate Director, Affiliate Marketing will help lead affiliate strategy and execution across a portfolio of national clients, driving performance through smart partnerships and data-backed decision-making. Reporting to the Director of Affiliate Marketing, this role will work cross-functionally with media leadership and internal teams to scale affiliate programs and deliver measurable growth. We looking for a strategic thinker and relationship builder with a proven track record in affiliate marketing, platform management, and publisher developmentWhere you'll be working: Knoxville or Atlanta. Relocation assistance may be offered.What you will be doing:Architect affiliate strategies, build partnerships with vendors/publishers/affiliates, and optimize client campaigns and budgetsLead the development and execution of affiliate marketing strategies that drive revenue growthManage a team of affiliate marketers and ensure they're meeting goals and growth objectivesDevelop and maintain strong relationships with affiliate partners and publishers to secure premium opportunities, better rates, and improved placementsIdentify and recruit new affiliate partners across editorial, influencer, network, loyalty, and brand-to-brand channelsConfidently present affiliate strategies and campaign performance to clients on a regular basisCollaborate with cross-functional teams including brand, legal, analytics, and paid media to coordinate campaign executionMonitor and analyze performance data to identify opportunities to improve KPIs, increase scale, and enhance marketing efficiencyDevelop testing roadmaps and "test & learn" frameworks to continuously optimize campaign effectivenessOversee new campaign launches, including tracking setup, pixel placements, suppression lists, creative updates, and technical troubleshootingHandle day-to-day affiliate communications, field questions, and resolve issues to ensure smooth executionDrive strategic planning across accounts, prioritizing high-impact initiatives and growth opportunitiesWhat you bring:4+ years of experience in affiliate marketing, ideally in a fast-paced agency or performance-driven environmentHands-on experience with affiliate platforms such as Impact, CJ, Rakuten, Awin, etc.Strong analytical skills and fluency in Excel/Google Sheets for performance reporting and forecastingDeep understanding of the digital media landscape and CPA/ROAS-based campaigns (including paid search, paid social, programmatic, native, and newsletters)Exceptional communication and relationship management skillsAbility to prioritize effectively, manage competing deadlines, and lead complex projectsA proactive mindset, creative deal-making instincts, and the ability to spot new affiliate opportunitiesA sense of humor and a genuine desire to have fun while doing great workPreferred Experience:Experience managing influencer or creator partnerships within affiliate influencer networks like LTK, Mavely, Magiclinks & the Youtube Shopping Affiliate ProgramFamiliarity or experience managing customer referral programsExperience building or scaling affiliate programs from the ground upExperience working with paid media platforms like Google, Meta, and TikTok as part of broader affiliate or performance strategiesComfort presenting to senior leadership and distilling complex performance data into actionable insightsWhy Join Tombras' Integrated Search team?We're a nationally recognized team of elite search engine marketers. Our team has won seven US Search Awards in the past two years, including:Best PPC CampaignMost Innovative Search CampaignBest Use of Search - Retail/EcommerceWhy you'll want to work at Tombras:You'll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel effect fueling both client and agency growth. You'll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.Tombras Benefits:Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.Dog-friendly officesUnlimited PTOGenerous parental leave for primary and non-primary caregivers.Medical (PPO or High Deductible option) for employee + dependents401(k) ParticipationEmployer-paid Dental & VisionA company culture of promotions from within and an atmosphere allowing for varied and rapid career development.New, Modern building in Downtown KnoxvilleWant more reasons to work at Tombras? Check out the latest Tombras News and Our Values.Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.Tombras is an E-Verify employer and participates in the E-Verify program.