Senior Manager, Digital Innovation
4 weeks ago
Senior Manager, Digital Innovation & Brand CollaborationsThe Senior Manager, Digital Innovation & Brand Collaborations leads the brand's experimentation and partnership strategy across emerging digital platforms, technologies, and cross-industry collaborations. They are responsible for identifying, piloting, and scaling innovation and partnership programs that keep the brand culturally relevant, technologically forward, and deeply connected to the next generation of beauty consumers. They will sit at the intersection of brand, culture, and commerce collaborating with other teams and external partners to launch disruptive partnerships that inspire global audiences and achieve our goals. This role is equal parts creativity and operational excellence.The salary range for this position is $127,000 - $158,900 per year. Offered salary is dependent upon experience and San Francisco location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.Digital Innovation & Platform StrategyIdentify and evaluate emerging digital platforms, technologies, and tools that offer new storytelling or commerce opportunities (e.g., Roblox, AR/AI, metaverse, gamified beauty, etc.).Develop proof-of-concept programs that test new consumer experiences, social commerce models, or platform features.Partner with Global Ecomm teams to connect innovation pilots to measurable brand and business outcomes.Stay ahead of digital trends and advocate for creative adoption across the broader marketing org.Brand Collaborations & Cultural PartnershipsLead end-to-end development of brand collaborationsacross beauty, gaming, entertainment, and creator ecosystems.Partner cross-functionally with Global Marketing, Comms, and Fenty Corp to evaluate potential partners for creative, cultural, and commercial fit.Manage partnership negotiations, timelines, and activation strategy, ensuring every collaboration aligns with brand DNA and consumer insight.Collaborate with Global Brand and Product teams to develop co-branded content, experiences, and storytelling assets.Measure impact of collaborations on awareness, engagement, and affinity.Cross-Functional LeadershipAct as a connector between social, influencer, comms, and brand teams to integrate innovation and collabs into the overall marketing ecosystem.Manage cross-functional workstreams with external partners, ensuring deliverables align with campaign and launch calendars.Support the Director in presenting concepts and results to senior leadership and global teams.Performance & MeasurementDefine KPIs for innovation pilots and partnerships, balancing creative ambition with measurable results.Synthesize learnings and develop frameworks for scaling successful programs globally.Manage budgets and external partner relationships with efficiency and strategic intent.Requirements7+ years of experience in marketing or brand management on beauty brand and/or agency side; beauty expertise requiredEffective relationship-building skills; professional savvy and organizational agility to leverage partnerships across the organization to get work doneStrong leadership & communication skills with ability to manage, storytell & influence internal & cross-functional teamsCreative, passionate & innovative marketer with ability to build & execute plans with support across various disciplinesPassion for consumer insights, data and cultural trendsObsessed with culture and current eventsData-curious and performance-drivenStrong cross-functional partnershipsProactive problem-solving skillsEntrepreneurial able to deal with ambiguity and respond with flexibility & agilityExceptional organizational skills; detail-oriented.Strong time management skills; ability to juggle priorities and multiple projects.Proficient in all Microsoft Office applications (Excel, Word, PowerPoint); ability to deliver strong, polished, effective PowerPoint presentations.
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Senior Manager, Digital Learning
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