Digital Marketing Specialist

2 weeks ago

Milwaukee, United States Komatsu Full time

Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, includingTimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.

Job Overview

Komatsu is embarking on a global initiative to transform our website experiences. This role will be responsible for driving and managing the re-platforming of Komatsu websites built on various content management systems to the Adobe Experience Manager platform. Delivering a consistent and world class online experience is a key outcome.

Primary responsibilities include executing the roadmap to re-build websites supporting customers in all regions. You will be working in close collaboration with the digital marketing teams in a dozen regions, IT teams and vendors to develop and execute website migrations. A foundational knowledge of business objectives, our digital channels and Adobe AEM Sites and DAM capabilities will be critical for facilitating the website re-build process and delivering a consistent online experience for customers in all markets.

  • Manage and drive the migration of Komatsu websites onto Adobe AEM CMS and DAM
  • Work closely with regional teams to understand the scope of their website functionality and requirements to develop a detailed website migration project plan, timeline and resource plan
  • Organize and facilitate discussions between regional digital marketing, IT and vendors
  • Serve as subject matter expert for leveraging Adobe AEM CMS and DAM
  • Drive alignment on information and content architecture across websites, as well as the adoption of a common taxonomy and meta tag schema
  • Guide integrations between Komatsu source systems needed to deliver the online experience
  • Prepare material for regular reports outs covering strategy, roadmap, progress and performance against KPIs
  • Capable of working flexible hours to host and attend meetings which accommodate European and Asia working hours

Key Job Responsibilities
  • Collaborate with cross-functional teams to develop and execute website re-build projects aligned with business priorities and timelines
  • Identify regional website requirements and future feature needs
  • Support the setup and configuration of Adobe AEM CMS and DAM to meet the needs for each regional digital marketing team
  • Facilitate and drive the setup of website migration project plans in ADO defining each website migration epic, feature and user story
  • Guide the setup of regional, multi-lingual product catalogs in Informatica PIM P360
  • Guide the setup of web forms with Adobe Forms, as well as support form integrations
  • Guide the setup and configuration of Adobe Analytics
  • Ensure SEO best practices are being met and considered during the build process
Qualifications/Requirements
  • Bachelor‘s degree in marketing, business, communications, or a related field
  • Minimum of 5 years of website management experience in a B2B and B2C marketing department preferably in a corporate environment
  • Minimum of 3 years with hands on experience using Adobe Experience Manager Sites and DAM digital asset management systems
  • Experience implementing on-site personalization based on a user‘s profile settings
  • Experience implementing A/B testing
  • Experience with website analytics and reporting
  • Experience with building lead generation processes, from lead capture all the way to qualification and opportunity management
  • Experience working with international marketing teams
  • Familiar with UX best practices, landing page creation, responsive design and mobile first layouts
  • Familiar with usability testing practices and methodologies
  • Familiar with HTML/CSS
  • Excellent project management and communication skills
  • Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results.
Additional Information

  • Office environment in a hybrid work setting.

Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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