Digital Marketing Strategist

4 weeks ago

Nashville, Tennessee, United States Rocket Clicks Full time
About Rocket Clicks

Position Summary

The SEO Manager at Rocket Clicks is responsible for developing and executing SEO strategies for individual clients. This role involves daily SEO analysis to drive performance results, attending internal sprint meetings and client calls to foster client confidence, and prioritizing critical tasks to find efficiencies through automation and delegation.

Key Responsibilities

  • Own strategic decisions within paid media, including platform selection, messaging map, creative deployment, optimization emphasis, and targeting criteria.
  • Execute the Rocket Clicks playbook for the client industry.
  • Ensure account execution follows the company's First Principles methodology.
  • Analyze performance data for monthly and quarterly reporting.
  • Own and delegate paid media tasks within the weekly sprint planning framework.
  • Ideate experiments for client accounts to produce performance improvement.
  • Work with design and editing partners to ensure campaigns use compelling ad creative.
  • Manage media mix and budget allocation across ad platforms to achieve results and stay within client expectations.
  • Act as Quality Assurance for conversion tracking, identifying breaks that render reporting less valuable.
  • Document client-specific tasks for delegation to other team members.
  • Attend client meetings as a subject matter expert.
  • Audit other client accounts and prospect accounts for opportunity harvesting and strategy validation.
  • Contribute to iterative documentation improvements of the industry team and paid media discipline.

Requirements

  • 4-year college degree or equivalent experiential knowledge.
  • Prior experience working in a professional services organization.
  • 3+ years of professional experience in digital marketing, 2+ years specialized in SEO.
  • Prior experience working with or for Lead Generation companies.

Benefits

  • Open Paid Time Off (PTO).
  • 401(k) with 4% company matching.
  • Health, Dental, Vision.
  • Performance Bonus Plan.

Compensation

The pay range for this role is $60,000 - $85,000 USD per year (Remote).

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