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E-Commerce Performance Marketing Manager

1 month ago

New York, United States Salt Full time

Salt are delighted to be partnering with one of the biggest players in the live entertainment industry to find an experienced Performance Marketer for the e-Commerce vertical.


Our client are looking to increase customer acquisition through digital marketing channels and this person will be at the forefront of its strategy and execution for venues across North America.


This is a hybrid position in NYC - offices are located in Manhattan.


Responsibilities:


  • Performance marketing effectiveness - optimizing value from audience data and affiliate partners
  • Analysis - working closely with venue marketing and central teams to improve audience segmentation and the effectiveness of campaigns through web traffic metrics
  • Automation and tools - continuous improvement of internal marketing tools and systems for tracking, insights, and reporting
  • People and project management - partnering with internal and external partners across marketing and data disciplines; coaching and educating on best practices and developing frameworks


About you:


  • E-Commerce and performance marketing professional, ideally with experience in live entertainment and/or venue marketing
  • Min. 4 years' experience across digital marketing channels - email, social, search and affiliates
  • AdTech platform experience for e.g GA360 and GA4
  • Good understanding of privacy guidelines specifically for the US market
  • Analytically minded - experience with A/B testing and experimentation
  • Management experience in leading project teams


This is a brand new role within an established global business - you are responsible for innovating and developing best practices, and will truly have the opportunity to leave a positive impact alongside a team of smart, dedicated e-commerce experts.


Please note we cannot offer sponsorship for this role.


Base salary range - $100-115k base plus bonus and benefits

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