Marketing Specialist
3 weeks ago
As a Digital Marketing Content and Campaign Specialist, you'll play a pivotal role in ensuring our digital presence resonates with the target audience, fosters engagement, and drives business growth. Under general supervision, you'll be responsible for planning, executing, and optimizing digital content campaigns. This role requires strong writing, organizational, and time-management skills.
Responsibilities:
Campaign project management:
- Work closely with digital marketing Subject Matter Experts (SMEs) from ideation to execution, ensuring seamless campaign delivery
- Coordinate cross-functional teams, manage timelines, and track performance metrics
- Drive inbound traffic to our company's website through a mix of digital and traditional marketing channels
- Optimize content for search engines (SEO) and user engagement
- Apply best practices across various content types (blogs, social media, email, etc.)
- Craft compelling narratives that align with our brand voice and resonate with our target audience
- Champion content guidelines for tone, style, and voice
- Ensure consistency across all content assets through training and oversight
- Adapt and scale content for different channels (website, social media, newsletters, etc.)
- Tailor messaging to diverse audiences while maintaining brand integrity
- Regularly assess existing content, identifying gaps and opportunities
- Align content strategy with business objectives and KPIs
Requirements
- Completion of a high school diploma
- Minimum of 5 years of experience in Marketing or Communications, which includes high-level project management experience
- Oil and gas experience preferred
- An associate or undergraduate degree in marketing or communications is preferred
Candidates having qualifications that exceed the minimum job requirements will receive consideration for higher-level roles give (1) their experience, (2) additional job requirements, and/or (3) business needs. Depending on education, experience, and skill level, a variety of job opportunities might be available from Marketing Specialist to Marketing Specialist, Sr
Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.
Location
3000 N. Sam Houston Parkway E. , Houston , Texas , 77032 , United States
Job Details
Requisition Number: 187254
Experience Level: Experienced Hire
Job Family: Sales & Marketing
Product Service Line: Legal
Full Time / Part Time: Full Time
Additional Locations for this position:
Nearest Major Market: Houston
Job Segment: Content Strategy, Channel Marketing, Project Manager, SEO, Marketing, Technology
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