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Digital Yield Management, Manager #HMS
2 months ago
Roles & Responsibilities
$8,500 max x 13 + VB
M-F, 8.30am to 5.30pm
One Marina
Develop a comprehensive digital marketing strategy by conducting thorough analyses of both internal and external factors, including market solutions, tools, and competitor strategies. Manage the creative assets and ads contents to drive digital marketing activities effectively. Drive the establishment and enhancement of one internal Digital Marketing process, providing support to business owners within the trade and marketing teams. Conduct analysis of Digital Marketing performance and evaluate ROI. Integrate with internal CRM platforms to maximize the efficiency of Digital Marketing activities Improve and automate digital marketing processes, while leveraging on customer-related data for enhanced effectiveness. Support other work-related duties as assigned.