Communications Manager
4 weeks ago
Under general supervision of the Health Promotion and Chronic Disease Prevention (HPCDP) section director, this position provides oversight on developing and reviewing informational and educational products and materials, reviews various documents, web content, social media posts, and program resources. Collaborates and coordinates across programs within the HPCDP section on the development/revision and dissemination of information and publications for electronic or hard copy of program communication materials to the general public and funding agencies. This position manages a team of Information Specialists within the HPCDP section and may lead and/or assist projects at the Community Improvement (CHI) Division and agency level as appropriate. Represents HPCDP section on communication related materials, processes, and tasks, including HPCDP section marketing campaigns. Plans, assigns, and reviews the work of professional staff members. Acts as IT liaison for the section assisting in renewing or acquiring software, monitoring IT projects, and answering questions about DSHS IT processes. Works collaboratively with Community Health Improvement Division communications lead, IT liaison, and DSHS Communications office. Assists the section director with drafting materials and presentations as needed. Works under limited supervision with considerable latitude for the use of initiative and independent judgment. To perform these job duties, this position may require working extra hours needed to meet defined deadlines and support the agency’s mission critical reporting requirements. Essential Job Functions:
(30%) Performs managerial duties, such as hiring, interviewing, maintaining annual performance evaluation and approving time and leave. Plans, assigns, and reviews the work of Information Specialists in the section. Oversees development, revision, and dissemination of information and publications for print and web delivery, including technical reports, newsletters, brochures, fact sheets, news releases, PowerPoint presentations, posters and other materials. Coordinates development and revision of HPCDP section's training, orientation and operations manuals, strategic planning documents, and standard operating procedures. Markets program initiatives and best practices to appropriate partners and stakeholders, including health care professionals. Oversees informational and educational system processes and product outcomes in coordination with schedules, priorities, and performance standards set forth by the HPCDP Section Director and branch managers. Oversees and assures accessibility for HPCDP reports, documents and various publications. Works with printing services to print materials needed by the HPCDP programs. Assures all HPCDP programs are efficiently supported for their Communication related needs.
(30%) Supervises, trains, and provides assistance to HPCDP’s Information Specialists and other staff on appropriate use of educational, outreach, and social media and public awareness or marketing campaigns. Leads and trains Information Specialists on accessibility requirements of DSHS. Initiates and oversees the development of radio and television media, web sites, social media posts, program exhibits, and communication tools. Ensures appropriateness for target audiences. Provides technical assistance in the media solicitation process, on-going monitoring, and evaluation of marketing agencies as needed. Ensures HPCDP section's Information Specialists and other staff follow agency's accessibility and approval guidelines. Provides technical assistance in troubleshooting issues. Works with the media vendor and assure quality products are created in a timely manner with detail dissemination plan for the campaigns.
(15%) Conducts routine maintenance and updates of the section’s program websites. Plans and publishes web content for internal and external audiences following agency accessibility and approval guidelines. Ensures integrity of information, links, etc. Coordinates with HPCDP’s Information Specialists, working as a shared services model, and other DSHS staff who maintain program web sites to ensure web content is reviewed and updated, and sites are evaluated for effective message delivery. Assists in reviewing program content to ensure the agency's style guide is applied. Keeps abreast of relevant media and communication methods regarding health promotion and chronic disease prevention/management.
(20%) Serves as a representative of the HPCDP section regarding media and communication related tasks. Coordinate the section tasks with the Community Health Improvement (CHI) Division and DSHS Communications office. Serves as an IT liaison with the CHI division and agency supporting the special software and other IT matters for HPCDP staff. Assists in renewing or acquiring software for section staff, following up with HHS IT on section staff computer issues, answering questions about IT processes and other IT related issues. Monitors IT projects and coordinates information exchange among stakeholders. Assists the HPCDP section director with communications as needed. Coordinates the HPCDP section meetings, develops agendas, and presentations for the section director.
(5%) Other duties as assigned include but are not limited to actively participating and/or serving in a
supporting role to meet the agency’s obligations for disaster response and/or recovery of Continuity of
Operations (COOP) activation. Such participating may require an alternate shift pattern assignment and/or location. To perform these job duties, this position may require working the extra hours needed to meet defined deadlines and support the agency’s mission critical reporting requirements. Knowledge Skills Abilities:
Knowledge of marketing, information sharing, and social media principles and how to apply them.
Knowledge of the design, implementation, and evaluation of public awareness campaigns.
Knowledge of libel and copyright laws.
Skill in developing informational and public health messaging materials.
Skill in writing and developing graphics for print, radio, and television media and targeting communication at variety of populations, ranging from low literacy groups to health care professionals.
Skill in gathering and analyzing information.
Skill in designing, managing, and evaluating websites.
Skill in using graphic design and publishing software.
Ability to plan, assign and direct the work of others. Ability to provide leadership, and mentor team members. Ability to set priorities, meet tight deadlines and manage multiple projects. Ability to establish effective working relationships with staff at all levels of an organization, agencies, providers, and stakeholders. Ability to exercise sound judgment in the release of information. Ability to communicate clearly, concisely and creatively, and to translate technical information into lay terminology. Ability to select appropriate means of communicating with people of different literacy levels, ages, and cultures.
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