Amazon and Walmart PPC Specialist

This is a remote position.

Job Duties and Responsibilities:

• Develop execute and optimize Amazon PPC campaigns to meet sales and revenue goals.
  

• Conduct thorough keyword research implement bid strategies and continually refine campaigns for optimal performance.
  

• Monitor and manage advertising budgets to ensure efficient spending.
  

• Implement effective Amazon SEO strategies to enhance product visibility and improve organic rankings.
  

• Create and Optimize product listings including titles bullet points descriptions and backend keywords on relevant platforms.
  

• Stay ahead of Amazons algorithm changes and adjust strategies accordingly.
  

• Manage and optimize the Walmart Seller account to maximize product exposure and sales while ensuring compliance. Includes Walmart PPC and SEO.
  

• Collaborate with crossfunctional teams to ensure seamless integration with overall business strategies.
  

• Plan execute and optimize Google AdWords campaigns to drive traffic and sales while implementing backend and frontend SEO to our branded websites.
  

• Conduct keyword research create compelling ad copy and implement bid management strategies.
  

• Analyze performance data and adjust campaigns to achieve targeted ROAS.
  

• Ensure consistency in branding messaging and promotions across platforms.
  

• Implement social media advertising campaigns that will also help grow sales.
  

• Utilize analytics tools to analyze campaign performance and provide actionable insights.
  

• Implement A/B testing and datadriven decisionmaking to continuously improve campaign effectiveness.
  

• Collaborate with marketing sales and product teams to align advertising strategies with broader business goals.
  

• Communicate regularly on campaign performance strategies and opportunities.
  

• Stay updated on the latest trends technologies and best practices in ecommerce advertising and digital marketing.
  

Results:

Increased Online Visibility:

• Achieve a minimum 20% increase in organic search rankings for targeted keywords on Amazon and Walmart within the first six months.
  

• Enhance product visibility through optimized listings resulting in a 15% improvement in clickthrough rates (CTR) on ads across all platforms.
  

Enhanced Traffic and Conversion Rates:

• Drive a 30% increase in total website traffic from Google AdWords and social media campaigns within the first year.
  

• Improve the conversion rate of product pages by 25% through effective A/B testing and optimized product listings.
  

Sales Growth:

• Attain a 20% yearoveryear increase in sales for products advertised on Amazon and Walmart.
  

• Achieve a minimum Return on Ad Spend (ROAS) of 400% across all PPC campaigns within the first quarter.
  

Effective Budget Management:

• Maintain advertising costs within budget while optimizing campaigns to ensure that no more than 15% of revenue is allocated to advertising spend.
  

• Monitor and adjust bid strategies to maximize budget efficiency achieving a reduction of costperacquisition (CPA) by 10%.
  

Improved Campaign Performance:

• Implement datadriven strategies that lead to an average of 10% improvement in campaign performance metrics (CTR conversion rates ROAS) on a quarterly basis.
  

• Develop comprehensive performance reports providing actionable insights that result in two to three strategic adjustments per quarter.
  

CrossPlatform Synergy:

• Ensure a consistent branding and messaging strategy across Amazon Walmart Google and social media platforms leading to enhanced brand recognition and loyalty.
  

• Collaborate effectively with marketing sales and product teams to align strategies resulting in at least one major crossfunctional initiative per quarter that enhances overall business goals.
  

Adaptation to Market Changes:

• Quickly adapt to Amazon and Walmart algorithm changes leading to a less than 5% drop in performance metrics during transitions.
  

• Conduct biannual reviews of advertising strategies to incorporate the latest ecommerce trends and technologies ensuring the company remains competitive.
  

Continuous Learning and Improvement:

• Participate in ongoing education and training related to ecommerce advertising and digital marketing contributing at least one new strategy or technology per quarter that enhances campaign performance.
  

• Foster a culture of innovation by implementing monthly team brainstorming sessions to generate new ideas and improve existing strategies.
  

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Requirements

Job Requirements:

• Bachelors degree in Marketing Advertising Business or a related field.
  

• Proven experience in managing Amazon PPC campaigns implementing Amazon SEO and handling Amazon Seller accounts.
  

• Proven experience in managing Walmart PPC campaigns implementing Walmart SEO and handling Walmart Seller accounts.
  

• Proficiency in Google AdWords and other relevant digital marketing tools.
  

• Strong analytical and problemsolving skills.
  

• Excellent communication and collaboration skills.
  

• Optional but preferred: Experience managing eBay Poshmark Amazon International or other ecommerce platforms.
  

Values:

• Great Character: We act in a godfearing manner and display proper etiquette when interacting with others.
  

• Competitive Greatness: We have a sense of urgency to do great things be our best and always move forward.
  

• Value Driven: We are resourceful and do the best with what we have.
  

• Team Spirit: We hustle work collaboratively with high morale and foster a great sense of camaraderie.
  

Benefits

What You Can Expect from Us:

• Growth Opportunities: We invest in your success through training and education prioritizing promotion from within.
  

• Product Perks: Free and discounted products including the newest releases.
  

• Unlimited PTO
  

• A Fun and Flexible Environment: Collaborate with a driven team that values camaraderie team spirit joy creativity and remarkable success.
  

• Leaders in Compensation Packages: We reward our A players with compensation well above the market range.
  

Job Requirements: Bachelor\'s degree in Marketing, Advertising, Business, or a related field. Proven experience in managing Amazon PPC campaigns, implementing Amazon SEO, and handling Amazon Seller accounts. Proven experience in managing Walmart PPC campaigns, implementing Walmart SEO, and handling Walmart Seller accounts. Proficiency in Google AdWords and other relevant digital marketing tools. Strong analytical and problem-solving skills. Excellent communication and collaboration skills. Optional but preferred: Experience managing eBay, Poshmark, Amazon International, or other ecommerce platforms. Values: Great Character: We act in a god-fearing manner and display proper etiquette when interacting with others. Competitive Greatness: We have a sense of urgency to do great things, be our best, and always move forward. Value Driven: We are resourceful and do the best with what we have. Team Spirit: We hustle, work collaboratively with high morale, and foster a great sense of camaraderie.

Education

Bachelor's degree in Marketing, Advertising, Business, or a related field.

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