Senior Social Media Manager

4 weeks ago


New York, New York, United States La Ligne Full time

Work closely with Brand Director and Content Coordinator to proactively ideate, create, edit, and implement social media campaigns to align with communication and marketing initiatives, across multiple channelsResearch current benchmark trends, sounds and potential content partners; informing the Brand Director of changes that are relevant to the company's marketing activities and explore repost-able contentCollaborate with Brand Director and Content Coordinator to ideate, create, edit and implement multi-channel social media campaigns aligned with communication and marketing initiatives, maximizing ROICollaborate with the team to create a strategy for La Ligne's TiKTok launch and ongoing presenceMonitor customer comments/posts, respond promptly, engage with the Instagram community, and communicate needs to the Brand DirectorSupport influencer marketing with comprehensive social reporting and metrics, and identify potential partnerships and gifting opportunities with key influencersPerform other adhoc duties as needed or assigned by Brand Director and Chief Brand OfficerMinimum of 5 years spearheading social media growth for a fashion or CPG brand (Instagram, Facebook, TikTok, Pinterest, Snapchat etc.)



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