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Lexus Consumer Insights Manager

3 months ago

Plano, Texas, United States Toyota North America Full time

Excited to grow your career at Toyota?

We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply

Our people make all the difference in our success.

This position is based in Plano with a hybrid mix of some in-office time and some remote work.

To save time applying, Toyota does not offer sponsorship of job applicants for employment-based visas or any other work authorization for this position currently.

Who we're looking for

Toyota's Consumer Insights Department is looking for a passionate and highly motivated Consumer Insights Manager for the Lexus Team, to support the consumer research needs of the Lexus brand and portfolio of current and future vehicles.

The Consumer Insights Manager will be responsible for leading a team of marketing research professionals to gather the voice of the customer across a variety of research projects related to Product Development, Launch Activities, Market Positioning, Communication, and deepening our understanding of luxury consumers.

Reporting to the Consumer Insights Senior Manager, the person in this role will support the department's objective to champion the desires of our consumers to ensure they are at the center of the decisions made by our engineers, product planners, marketers and executives.

What you'll be doing

The Consumer Insights team is committed to a framework we believe ensures the customer's voice is placed at the center of all decisions we make at Toyota North America.

Business Problem SolvingIn this role, the Manager is expected to have a strong understanding of how to translate and scope business questions from internal clients into a research study design. This includes the ability to understand and clarify their client's business context and questions. The manager must be able to work effectively with internal stakeholders as well as business partners to inform and influence business decisions.Project Execution / ManagementConsumer Insights managers are responsible for a breadth of projects that cover all aspects of our business. Conducting effective research and maintaining the integrity of the research process is foundational to collect accurate information. An ability to manage multiple projects simultaneously for various stakeholders and business partners to ensure projects are executed on time and on budget is critical. Managers are expected to coach their teams on research methodologies and seek new, innovative approaches to increase the effectiveness of the research process. Insight GenerationConsumer Insights' function is to provide insight, not merely information and data. Managers are expected to help their teams develop compelling insights by encouraging the exploration of data sources that go beyond the obvious. Leveraging their understanding of the marketplace and TMNA's strategies they should maintain effective relationships with business partners and assist their team to Data Synthesis / AnalysisConsumer Insight's managers are expected to be trusted advisors to our stakeholders. They use their knowledge of research processes, the marketplace, and diverse data sources to help their team deliver a cohesive story. They should be able to leverage their experience and intuition to provide effective answers to quick-turnaround questions, without relying on initiating a new research project.Communication / InfluencingTo translate the insights into data-driven stories that inform strategy, Managers must be able to effectively communicate to stakeholders at all levels of the organization. They must be comfortable presenting to working-level teams as well as senior executives in a way that meets the needs and styles of different audiences and modeling this ability to their team.
What you bring

Bachelor's degree or higher in Market Research, Business, Psychology, Anthropology, Sociology, or a closely related discipline, equivalent professional work experienceUnderstanding of and ability to critique quantitative surveys and qualitative discussion guides based on an agreed set of business questions and research objectivesAbility to synthesize both quantitative and qualitative research to develop concise, creative, and insightful reports, and to effectively communicate research findings to a diverse business audienceStrong relationship-building and influencing skills to effectively lead, coach and develop cross functional project teams.Display subject matter expertise with a variety of research methods such as: segmentation, online surveys, ethnographies, one-on-one interviews, focus groups, marketing and/or product clinics, and various analytic techniques (e.g. chi-square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, and conjoint analysis) and the ability to explain these techniques to team members and/or internal clients
Added bonus if you have

An MBA or other advanced degree in Market Research, Psychology, Anthropology, Sociology, or a closely related fieldDeep understanding of the automotive industryAnalytical Platform experience such as R, SPSS, Tableau SAS, or mTABUnderstanding of functions such as advanced product development, product management, brand management, brand marketing, and media and experience conducting research for those functionsExperience researching consumer attitudes toward new technology, vehicle preferences, and lifestyles, with a specific focus on BEVs, PHEVs, and FCEVs.
During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights include:

A work environment built on teamwork, flexibility, and respectProfessional growth and development programs to help advance your career, as well as tuition reimbursementTeam Member Vehicle Purchase DiscountToyota Team Member Lease Vehicle Program (if applicable) Comprehensive health care and wellness plans for your entire familyFlextime and virtual work options (if applicable)Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contributePaid holidays and paid time offReferral services related to prenatal services, adoption, childcare, schools, and more
Job Posting End Date :
08/21/2024 at 12AM US/Central

Management Level :
18