VP, Brand Education

3 weeks ago

Phoenix, Arizona, United States L'Oréal Full time

Job Title: VP- Brand Education, skinbetter science

Division: L'Oreal Dermatological Beauty

Location: Field

Reports To: General Manager, skinbetter science

Who We Are:

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer everyone around the world the best of beauty in quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals, and skinbetter science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

About skinbetter science

Skinbetter science was formed in 2016 to establish a new biotech-based paradigm in skincare. Our innovative approach is built on three pillars: a technology pipeline of scientific innovation across multiple skincare categories, rigorous clinical substantiation of the safety and efficacy of the products developed from these novel technologies, and a partnership with dermatologists, plastic surgeons, and other healthcare professionals in the aesthetic medical community to deliver best-in-class skincare solutions to their patients.

Summary

Responsible for developing a brand education strategy that amplifies skinbetter's unique value proposition, driven by our innovative product offering AND one-of-a-kind business model for internal employees, Authorized Physician Partners (APP) and prospects. This role requires a pulse on the industry and needs of the different stakeholders, strong digital experience, and ability to manage and bring to market complex, cross-functional projects that touch IT, Operations, Sales, Medical Relations, Medical Affairs, and Marketing. Expected to be highly innovative and collaborative, this role will require strong leadership in change management, product knowledge, curriculum development, omni-channel marketing, and strategic communications. The Vice President of Brand Education will accomplish these goals and objectives through continuous innovation and execution of a specialized development plan.

Key Responsibilities

  • This role will be field-based and will require flexibility to travel to key brand moments and to markets with direct reports.
  • Lead team of field-based Educators that support the key objectives of the brand across three key pillars: Regional Product Education, Corporate/Field Education and Development, and Better Connect Education and Development
  • Work with Head of Corporate /Field Education and Development to develop strategy and roadmap to develop a best-in-class education curriculum for the skinbetter sales team and internal employees, including ownership of National Sales Meeting planning and execution.
  • Work with Manager of Field Education to develop best-in-class strategy and plan to activate and optimize performance of the Regional Product Education Team.
  • Develop a vision and strategy to stand up a team of Better Connect Education Team of field-based digital experts deployed to provide support and education about the Better Connect program.
  • Collaborate with Sales Leadership and Marketing to deliver omni-channel educational experiences in alignment with customer needs and brand objectives related to the product portfolio and Better Connect.
  • The role will collaborate closely with peers and stakeholders including Sales, Marketing, Digital, Finance and HR.
  • Works closely and collaborates with Education Team stakeholders to ensure executional excellence from concept to completion.
  • Create standards for ongoing development and competency requirements for Education Managers that are relevant to current industry trends and as needed by the Sales Team and Customers.
  • Participate in go-to-market strategies and programs, including new product launches and major product and/or digital campaigns to ensure successful implementation.
  • Develop and manage departmental contributions and expenses to align with brand P&L targets.
  • Key participant in corporate calendar shows/activities and member of the skinbetter Leadership Team.

Travel is significant at certain times during the year and could be 30-40% of the time for the US business.

Education & Experience

  • 10+ years of experience in Education leadership and/or Marketing.
  • Prefer candidates with aesthetician licensure.
  • Experience in people management and managing through change.
  • Demonstrated ownership of digital and omni-channel platforms and tools.
  • Competent in product knowledge as well as competitive product knowledge.
  • A thorough understanding of professional skincare expectations.
  • Strong computer skills including Email, Word, Power Point and Excel
  • Superior presentation and facilitation skills to produce and model effective classes, programs, events and meetings.
  • Exceptional management and leadership skills to motivate Educators and other stakeholders.
  • An ability to communicate clearly with both written and oral skills.
  • Flexibility (openness to change and new ideas). Self-initiated career management (accountability for learning/acquiring skills needed to excel), embrace and believe in all elements of the skinbetter mission, values and objectives.
  • Ability to effectively manage and control a budget and influence cross-functional teams who are not formal direct reports.

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