Senior Manager, Off-Premises Digital Marketing

4 days ago

Miami, Florida, United States Subway Full time

We are Subway Headquarters A dedicated team of professionals supporting thousands of franchisees around the globe.

Region: Miami, FL or Shelton, CT USA

Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there.

Why Join Us?

At Subway, "better" is baked into our DNA. We are a brand that believes in continued improvement in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world's leading restaurant brands, we've always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It's centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

We have an exciting opportunity to support our Off-Premises team as a Senior Manager of Off-Premises Digital Marketing based in Miami, FL or Shelton, CT. The Senior Manager, Off-Premises Digital Marketing will be responsible identifying and driving growth across our third-party delivery, direct delivery and catering channels. This role will lead the strategy and define the tactics and plan to drive significant growth across key channels through cross functional partnership in a fast paced and high energy environment. The candidate will be responsible for leveraging data, guest insights, competitive findings to develop and define a clear growth plan and roadmap for each channel.

The Senior Manager, Off-Premises Digital Marketingwill play a key role in creation and execution of off-premises initiatives that generate incremental sales growth and/or unlock new revenue streams. This individual will work cross functionally with operations, technology, marketing, media and third-party partners to drive revenue, profit and operational performance within off-premises. They should have a deep understanding of key off-premises channels and disciplined business, marketing and media acumen while being an inspiring and motivating leader for both the off-premises team and the overall Subway team.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Responsibilities include but are not limited to:

  • Based on guest insights, competitive findings and sales data develop growth strategy and plans for each channel within off-premises.
  • Develop and manage annual budget and timelines to support plan and partner with media and analytics teams to create business cases for increased spend within off-premises channel.
  • In partnership with technology, media, and third-party partners lead the implementation and execution of growth plans from the initial idea through final measurement and performance.
  • Develop testing plans and evaluation processes for emerging off-premises opportunities and lead cross-functional teams in evaluation.
  • Partner closely with Analytics team to develop KPIs and ongoing reporting cadences, as well as custom reporting for testing initiatives.
  • Maintain current knowledge of key competitor offerings and innovations, as well as industry trends that allow Subway to "see around the corner" and be at the forefront of QSR innovation.
  • Support quarterly reporting to Company leadership on status of growth achievement, key initiatives, and any emerging opportunities for consideration.
  • Drive ongoing menu optimization across Off-Premises ordering channels to maximize conversion, check growth, and attachment.
  • Be a key contributor to the North America Off-Premises annual, and multi-year growth strategy and plan.
  • Operate with global mindset and work in partnership with other key regions to define digital restaurant experience and work through pilots, business cases and roll out.

Qualifications:

  • Bachelor's degree and 5+ years of management experience in off-premises, digital or marketing with strong experience partnering with technology.
  • 3PD experience with demonstrated impact Brand-side and/or 3P side.
  • Influencer with strong interpersonal and written communication skills, building business cases and articulating them for the executive leadership and other internal/external stakeholders.
  • Self-motivated team player that brings excitement and enthusiasm to work each day and has strong cross functional experience, emotional intelligence and empathy.
  • Successful track record leading off-premises campaigns or initiatives ideally in a high - growth, environments and a strong consumer brand; prefer 5+ years of experience.
  • Ability to inspire and promote an entrepreneurial spirit of resourcefulness and adaptability across the organization while professionalizing the business.
  • Balances strategic acumen and setting the vision with hands-on teaching/leadership where necessary; willing to roll-up sleeves to support the work.
  • A love of data and insights, always asking "how can we do this better/differently?".
  • A growth mindset: track record of leveraging learnings, demonstrates entrepreneurial spirit, always imagining what's possible.
  • A shared appreciation for and commitment to our values.
  • QSR/Restaurant/Retail experience a plus, but not required.
  • Product experience is a plus, but not required.

What do we Offer?

  • Insurance Plans (Medical/Life)
  • Pension/401K/RSP (country specific)
  • Competitive Bonus
  • Mobility Allowance
  • Tuition Reimbursement
  • Company Holidays
  • Employee Resource Groups
  • Volunteering time
  • And Many More

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/M/F/D/V

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

The Company is only considering applicants who are currently authorized to work in the country the position is based. AA/EOE/M/F/D/V

Other details

  • Job Family Off-Premises
  • Pay Type Salary
  • Employment Indicator Regular
  • Required Education Bachelor's Degree

Apply Now

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