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Key Account Manager Orlando
3 months ago
Major Responsibilities / Accountabilities
Drive the Distribution, Visibility & Advocacy of Branca USA's brand portfolio in target segment On-Premise accounts:· Collaborate with Regional Sales leadership to identify and prioritize On-Premise target accounts with which to expand Branca's Distribution, Visibility & Advocacy of
our portfolio, inclusive of POS execution.· Cultivate strong relationships with trade gatekeepers and distributor personnel, ensuring they are emotionally incentivized to sell Branca's portfolio of brands.· Champion brand standards across venues to ensure optimal visibility and consumer engagement, including menu placement, point of sale activations, and event participation.
· Manage and allocate brand activation budgets efficiently inclusive of account support, ensuring strategic use of resources for maximum impact within allocated budget.· Regularly report on performance metrics and KPIs to demonstrate the effectiveness of brand activation strategies and efforts, reporting via KARMA and through monthly recaps providing reporting to all key stakeholders to demonstrate performance.· Support National Account mandated listings ensuring distribution and menu compliance.· Host surveys for Commercial Leadership, demonstrating compliance against assigned market strategy.
Act as an ambassador for the Branca portfolio, leading the education of trade gatekeepers and distributor personnel through engaging staff trainings, brand events, and educational tastings:- Utilize educational materials to educate distributor partners on Branca's portfolio.
- Engage and educate bar staff and industry professionals about Branca USA brands, turning them into brand advocates.
- Act in an ambassadorial capacity at brand events, industry nights, and central marketing activations within assigned market.
Job Requirements - The ideal candidate will be a highly motivated self-starter with strong organizational, and interpersonal skills, as well as the ability to collaborate effectively across functions with passion and enthusiasm.
- Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a test/measure/adjust approach.
Education· Minimum of a bachelor's degree.
Experience / Background· A bachelor's degree is preferred, with a strong emphasis on business, marketing, or a related field. · Minimum one year of experience in the distributor or supplier side of the Wine & Spirits industry.
Travel· This position will travel up to 15% of the time along the I-4 Coridor .
Required Competencies Functional Competencies· Proven ability to foster trust and to influence the trade.· Strong budget management skills with the ability to plan and allocate resources efficiently. · Proven proficiency in problem solving, prioritization, and the ability to multitask in a rapid- changing environment.· Entrepreneurial spirit with the ability to thrive in ambiguity.· Proven track record of success increasing sales volumes within target accounts.· Ability to work within a variety of team situations as well as working independently.· Proficient in Microsoft Excel, Word, PowerPoint, Outlook, and Web-based reporting tools (experience with VIP/KARM a plus).
Leadership Competencies· Growth Mindset:
Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
- Consumer Centricity: Building strong customer relationships and delivering customer-centric solutions.
- Drive Results: Consistently achieving results, even under tough circumstances.
- Deliver through collaboration: Building partnerships and working collaboratively with others to meet shared objectives.
- Bold and Agile: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder; courageous; strong decision-making ability that keeps the organization moving forward.
