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Director Customer Data Science and Analytics

3 months ago

Katy, Texas, United States Academy Sports + Outdoors Full time

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

The Director, Analytics will direct the strategy, development, and delivery over the following teams: Customer Data Science, Customer Analytics

Job Description:

Education:

  • Bachelor's degree in Marketing, Finance, Business Administration or relevant field of study required
  • MBA preferred

Work Experiences:

  • 10+ years of customer insights and analytics-related work experience required, focused on experience leveraging a customer database for actionable insights
  • 10+ years of data analytics related work experience required, focused on experience leveraging BigQuery
  • Experience with a CDP (TreasureData)
  • Experience with data engineering
  • Experience building a network of customer analytics/insights tools (including Customer Data Platforms, BigQuery, CRM, VOC, etc.)

Skills:

  • Ability to lead and manage our Customer Analytics team and Customer Data Science team
  • Expertise in a CDP (e.g., TreasureData) and BigQuery
  • Ability to lead teams dedicated to telling cohesive stories including recommended next steps based on data from various sources (customer database, BI, survey data, syndicated data, etc.)
  • Ability to pull together large quantities of data varying in type or source (e.g., Sales data, Survey data, CRM data, etc.) and create one 360 view of a campaign or customer journey
  • Leverage SQL in BigQuery to pull data to be leveraged by customer analytics team
  • Build predictive models such as CLV, likelihood to lapse, etc.
  • R, Python, SQL
  • Understand the business needs and proactively solve problems using an unbiased, data-driven approach
  • Ability to effectively prioritize workload in a fast-paced, frequently changing environment while remaining detailed and organized
  • Self-motivated and able to work independently and within a team setting
  • Analytical, with strong problem-solving abilities and creative resolution skills
  • Ability to remain organized, pay strict attention to detail, and meet critical deadlines in high volume, fast-paced environment
  • Advanced proficiency in Microsoft Excel, including building reports with slicers and macros, Access, and PowerPoint; VBA experience preferred

Responsibilities:

  • Manage 2 managers including prioritizing work, overseeing output, presenting detailed findings to requestors and synthesized findings to senior management
  • Build relationships with key stakeholders to generate workload for team
  • Deliver customer behavior insights and recommendations to internal clients including merchandising, marketing, omnichannel, store ops, real estate, and executives.
  • Develop customer analytics/behavior reports and answer customer analytics business questions leveraging our CDP and BigQuery (cross-functional)
  • Manage external partnerships (contracts, workload, quality of output)
  • Design and build predictive models
  • Design data visualizations
  • Support CRM team with campaign targets/initiatives based on customer analytics and predictive modeling (ideal time to prevent lapse, key attachment items, etc.)
  • Scope and deliver analysis to provide perspective, insights, and recommendations on opportunities to grow our share with existing customers, retain customers longer, and attract new customers
  • Develop a thorough understanding of the Academy's policies, procedures, and safety rules
  • Duties may change; team members may be required to perform other duties as assigned

Physical Requirements & Attendance:

  • Regular attendance required
  • Acceptable level of hearing and vision to perform job duties
  • Adhere to company work hours, policies, procedures and rules governing professional staff behavior

Full time

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.