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Chief Growth Officer

3 months ago

Orlando, Florida, United States Florida Institute of Certified Public Accountants Full time

About the Florida Institute of Certified Public Accountants (FICPA)

The Florida Institute of Certified Public Accountants (FICPA), thepremier association dedicated to enhancing the success of FloridaCPAs, is one of the largest CPA organizations in the U.S. It has morethan 18,000 members who work in public accounting, business &industry, government, nonprofit organizations, and education.

As a financially sound association with a stellar reputation acrossthe entire accounting ecosystem and broader business community, theFICPA has a strong voice and seat at the table with the AmericanInstitute of CPAs (AICPA) and state legislature in promoting theprofession and shaping public policy.

With its headquarters in Orlando and an office in Tallahassee, theFICPA has a highly capable staff of over 40 professionals and anoperating budget of approximately $8 million.

FICPA's Strategic Plan

FICPA's 5-year strategic plan is the association's roadmap for thefuture. Included in this thoughtful plan are the following areas:

  • Enhance the member value proposition.
  • Grow and diversify association revenue.
  • Magnify FICPA's educational Foundation.

Position Summary

Reporting directly to the President & CEO, the ChiefGrowth Officer will lead a high-caliber team to create andimplement strategies aimed at enhancing member value through a focuson sustainable growth. With the goal of growing revenue and marketpenetration within the profession, s/he will ensure effective andefficient operations of the following services and functions:membership sales, membership service and engagement, learning andprofessional development programs, conferences,sponsorships/partnerships, and marketing. S/he will work closely withthe President & CEO and FICPA Council to develop and executestrategies to grow and diversify revenue for the association whileensuring the organization is meeting the inherent needs of theprofession it serves.

We are looking for a proven executive-level leader whose career in asimilar-size or larger statewide or national membership, nonprofit, orfor-profit organization has been highlighted by his or her vision incharting growth during times of significant change. The idealcandidate will be a goal-oriented professional possessing deepexperience in blending expertise in marketing, sales, productdevelopment, consumer loyalty, and finance to achieve a business'strategic objectives. S/he will serve as the right hand of thePresident & CEO and foster a culture of excitement and innovationwhile acting as a catalyst to drive growth and achieve organizational goals.

S/he will have a keen ability to translate both short and long-termplans into action, where success is defined by the attainment ofcompanywide KPI's set forth by the President & CEO and the FICPA Council.

Key Relationships

Reports to: President and Chief Executive Officer

Direct reports:

VP of Membership

Director of Marketing Strategy

Director of Strategic Relationships

Sr. Manager, Conferences

Implementation & Business Analysis Manager

Other key relationships:

FICPA Council & Board of Directors

Executive Management Team

Key Focus Areas

  • Create and implement strategies across the business that maximizemember loyalty, increase value, and organizational revenue.
  • Manage the day-to-day business operations of the Membership,Learning & Development, Sponsorship, and Marketing departmentsto ensure that the association has the proper operating systems inplace to grow and operate efficiently. Oversee the internalalignment between these departments to maximize internalproductivity and end-user engagement.
  • Increase the penetration of CPAs in the state of Florida who aremembers of the FICPA.
  • Elevate non-dues revenue through learning & developmentcourses, conferences, sponsorships, partnerships, and newprogrammatic offerings.
  • Identify new areas of opportunity to diversify programs that willenhance member value.
  • Oversee the marketing strategy of the organization to ensuremessaging is tied to the needs of the profession it serves.
    • Establish and monitor staff performance, development of goals,assignment of accountabilities, objective setting, andestablishment of priorities.
    • Analyze the behaviors of members to make data-driven decisionsto create or refine strategies across the organization thatoptimize growth.
    • Look outward for opportunities to expand, enter new areas,and/or strengthen existing programs while possessing a strongknowledge of internal operations to assess whether and how theorganization can manage new risks. Stay ahead of emerging market trends.
    • Foster an entrepreneurial and spirited environment thatstimulates communication, cooperation, and commitment to theFICPA's mission and engenders a team spirit in solving problems,identifying, and capturing new opportunities.
    • Serve as a co-pilot to the President & CEO, workingcollaboratively to develop a culture aimed at creating solutionsto barriers to growth.

Critical Competencies for Success

Business Acumen : Given the structure ofthis role and considering the growth objectives to achieve, thisindividual will need to be a strategic thinker who is comfortablemanaging business operations. S/he will wisely set priorities and knowhow to make tough resource allocation decisions that move forwardstrategic initiatives while enriching relationships. S/he will remainflexible to take full advantage of strategic opportunities as theyarise. To this end, s/he will:

  • Excel in relationship management. Build strong relationshipsthroughout the organization to support organizational growth.Specifically, this includes anticipating strategic issues andopportunities, driving insights, and scaling financial and businessoperations to efficiently meet the needs of the future.
  • Expose and hold colleagues accountable for employing rigorous,'best-in-class' business management techniques.
  • Be assertive in nature. Can take charge, create initiatives, andbe in control without bulldozing.
  • Be able to overcome tough obstacles through innovative,solution-oriented thinking.
  • Identify tasks and priorities that should be delegated to others.
  • Cope with a variety of situations at once, but closely follow upwith delegated assignments.

Team Building and Leadership : Thesuccessful Chief Growth Officer will effectively lead a complex,dynamic organization across multiple functions. Specifically, s/hewill do this by:

  • Providing a clear sense of FICPA's objectives and each employee'srole in achieving them, including working with the human resourcesteam to create and implement well-defined performance criteria.
  • Coalescing a strong staff around the organization's mission andcore values.
  • Promoting a culture of empowerment that is hard working,entrepreneurial, and member-service oriented, but also one thatassesses strategic risk, embraces opportunities, and positions theFICPA and the industry to its best advantage.
  • Deploying excellent communication and 'people' skills - an abilityto comfortably interact with and influence individuals at all levelsacross the organization, including employees, Board members,members, and industry stakeholders.
  • Being able to thrive, succeed, and lead in a team-oriented,collaborative environment ('no sharp elbows').
  • Being a strong communicator with astute interpersonal skills,showcasing the ability to compel and inspire a team to achieveambitious goals.

Collaborator : The individual will knowhow to take a good idea and partner with others so that it can benefitall interested stakeholders. S/he will:

  • Seek first to understand then to be understood.
  • Take time to gather facts from stakeholders, consider allrisks/rewards, and be able to make technically-sound decisionssupported by research. Make and defend decisions, even where thereis ambiguity.
  • Be comfortable working in a fast-paced environment while excellingat multi-tasking, delegation, and collaboration.
  • Be driven by what is best for the organization vs. what is bestfor themselves.
  • Not try to force the agenda. Use influence rather than authorityto achieve goals. Demonstrate respect for the people and the process.
Experience and Skills:

Ideal Experience & Qualifications

The ideal candidate will have a track record of success:

  • The CGO must be a seasoned leader with a minimum of at least 10years of experience at the managerial or executive level. Experiencewith an organization of similar scale, scope, and complexity,requiring coordination with and among multiple programs and agendasis preferred.
  • A proven history of maximizing customer engagement and retentionto drive revenue is required.
  • Experience innovating and growing revenue through professionaldevelopment or sponsorship programs is preferred.
  • A proven ability to integrate marketing messaging that will resultin engagement from the audience served.
  • The CGO must have a keen attention to detail and have experiencemaking data-driven decisions.
  • A proven track record of executing strategic objectives,monitoring KPI's, and meeting performance goals and deadlines is required.
  • Experience meeting key financial objectives and understanding andhandling of multi-departmental budgeting and long-term financialforecast is required.
  • Expertise in capturing the needs of the customer throughsolution-driven programs.
  • Proven leadership ability to positively influence, develop, andempower employees to achieve objectives with a team approach.
    • Strong initiative to take on new projects and to strive forcontinual improvement.
    • Managing a budgeting process and allocating resources.
    • Recruiting and retaining top-level talent across functional areas.
    • Working with Board governance and key Board committees.
    • Bachelor's degree in business administration or a relatedfield required. Certified Association Executive (CAE)designation is preferred.

Other Personal Characteristics

S/he will have/be:

  • A highly strategic thinker with a results orientation andproblem-solving mindset.
  • A desire for a stimulating, exciting work environment withconstant interaction.
  • The ability to initiate and handle a variety of projects orcommitments simultaneously.
  • Be a highly inventive and creative leader. Garner the ability togenerate innovative, and where necessary, unconventional solutionsto problems.
  • Persuasive verbal skills, especially in the face of selling ideasor concepts, is essential.
  • The ability to instill enthusiasm and confidence in others.
  • The ability to listen attentively and respond effectively with alltypes of people by evaluating their needs.
  • The ability to perform in an environment where there may begeneral guidelines, but where some rules and policies may have to be created.
  • Interpersonal skills to quickly establish himself/herself as a"roll up his/her sleeves" kind of partner on themanagement team; someone who gets things done without caring whogets the credit; is comfortable working behind the scenes, butcapable of taking center stage.
  • Maturity, stature, strength, and credibility to deal effectivelyin a diverse environment. Quickly able to earn the confidence andtrust of Board and staff.
  • A solid, impressive, and effective leader who will have therespect of CPA leaders, peers, and employees at all levels.
  • A professional with the highest level of integrity, credibility,and character.

To apply, submit anapplication , current resume, and letter of introduction to HumanResources. All supporting documents can be attached in the application.

For more information about the Florida Institute of Certified PublicAccountants, visit .

FICPA EQUAL EMPLOYMENT STATEMENT

The FICPA's commitment to excellence and continued success as abusiness in today's competitive climate requires the Institute'smanagement to dismiss prejudicial factors which hinder the hiring andretention of individuals who can best serve the organization. TheFICPA has an obligation to its members and each of its employees tohire and develop the best possible people, basing employment decisionson job-related qualifications. Thus, the FICPA will not discriminatein the recruitment, selection, promotion, training, and compensationof qualified individuals on the basis of race, color, sex, age,religion, disability, pregnancy, transgender status, sexualorientation, genetic information, or national origin. Further, theFICPA will not discriminate in the recruitment, selection, promotion,training, and compensation of qualified individuals on the basis ofmarital status.

Further, the FICPA will not discriminate in the recruitment,selection, promotion, training, and compensation of qualifiedindividuals on the basis of mental or physical disability, inaccordance with the Americans with Disability Act of 1990. Consistentwith this policy and applicable law, the FICPA will make reasonableaccommodation to the known physical or mental limitations of qualifiedapplicants or employees, unless doing so would cause an undue hardshipon the operation of its business.

Reasons you should join our team:

We respect your life inside and outside of the organization. Wefoster a flexible, supportive environment that empowers our teammembers to reach their professional potential and prioritize theirpersonal happiness. We strive to bring in individuals who arelooking to build on our legacy with people who put the team first.

Our future-focused leadership is transforming how professionalassociations deliver on their mission. Through innovation,communication, and collaboration, we're helping shape the future ofthe CPA profession. By identifying and maximizing our individualtalents, we're ascending to heights we can only reach together.

That's why, at the FICPA, we're serious when we say, we put people first.

Sneak Peek at our Benefits:

Half Day Friday's; 100% Paid Employee Only Health Insurance +Dependent coverage contribution; Dental Insurance; 401K w/EmployerMatching; Paid Time Off; 11 Holidays; Life Insurance; Long TermDisability; and optional AFLAC Supplemental Plans and FlexibleSpending Accounts.

The FICPA is a Drug Free Workplace. Final applicants will be requiredto successfully pass pre-employment skills testing and a backgroundinvestigation consisting of criminal history, employment, education,personal and professional references, as well as a drug screening.

To learn more about the FICPA, please visit our websiteat .

Equal Employment Opportunity Statement

The FICPA provides equal employment opportunities to all employeesand applicants for employment and prohibits discrimination andharassment of any type without regard to race, color, religion, age,sex, national origin, disability status, genetics, protected veteranstatus, sexual orientation, gender identity or expression, or anyother characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment,including recruiting, hiring, placement, promotion, termination,layoff, recall, transfer, leaves of absence, compensation, and training.

If you are having difficulties with the application process, please click here

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