Manager, Demand Generation

3 weeks ago

Other US Location Duetto Full time

Duetto is seeking an experienced manager, demand generation to support our go-to-market activities globally. You'll be responsible for the execution of day-to-day operations of demand generation efforts to acquire new customers, and drive scalable and sustainable pipeline growth for the company. You have a strong entrepreneurial mindset and thrive in a rapidly evolving environment where you can roll up your sleeves, make it easy to succeed, and be proud of the work you do.

High-level responsibilities:

  • Develop and drive the inbound marketing plan in collaboration with Sales, the global marketing team and other stakeholders
  • Lead on all inbound marketing activities and execute subsequent campaigns and lead development activities
  • Promote new product & service features using lead nurturing tactics
  • Own the management of the Duetto website and all web activity
  • Create and manage paid advertising campaigns on LinkedIn, Twitter and Instagram
  • Lead and manage Duetto's SEO & SEM strategy for optimal results on an ongoing basis
  • Run all digital aspects of the ABX/ABM programme, under the strategic direction of the Global Marketing Director
  • Serve as the primary liaison between the sales team and the marketing organisation on all aspects of inbound marketing.
  • Build standard checklists and processes for repeatable sales and marketing activities, such as webinars, customer communications, and ABM campaigns.
  • Build and maintain our collection of paid media landing pages and microsites, optimising for conversion rates via A/B testing and content personalization
  • Manage Duetto's marketing technology stack, including but not limited toQualified, Hubspot, Salesforce, Demandbase, Asana
  • Conduct email campaigns in Hubspot and perform campaign analysis.
  • Manage updates for localised websites in German and Spanish (bi-lingual preferred but not necessary, translation support will be available).
  • Manage digital agencies effectively and report on outcomes and success stories

About You

  • 5+ years of experience in inbound marketing
  • Experience in a range of marketing disciplines and delivery channels including digital, website, SEO, SEM, ABX, PPC, buyer intent data and lead generation
  • Desirable: Experience with our Marketing Stack: Sendoso, ReachDesk, Hubspot, Salesforce, Demandbase, Asana.
  • Ability to deliver localised demand generation marketing plans by region
  • A strong problem-solving track record: ability to think through unique problems with no set guide, and design and execute a path to a solution
  • Highly organized - if you love to keep things organized, this is the job for you
  • Excellent written and verbal communication skills.
  • Solid track record of being able to manage communications across multiple stakeholders and at various levels in an organization.
  • Experience in a start-up environment.
  • Team Player: You are highly collaborative and can lead across functions and in matrixed organizations.
  • Strong project management skills, including an ability to take inputs from a variety of internal and external sources and maintain up-to-date documentation
  • Creativity: You thrive in an environment without a set playbook and are excited to build a scalable, high-impact marketing program.
  • Low ego, high EQ, and high intellectual curiosity.
  • You love the travel industry - hospitality is in your DNA
  • Language skills: English required, French, Spanish, German or Italian desirable

About Duetto:

We are a team of passionate hospitality and technology professionals delivering a modern platform to hoteliers in over 60 countries. Our solutions address the biggest problems faced by the hospitality industry by simplifying distribution complexity and optimizing profitability with unique and powerful applications that increase conversion, guest loyalty, operational efficiency and revenue. Our goal is to become the most trusted, effective and widely used hotel technology company in the world. Founded in 2012, Duetto is headquartered in San Francisco with offices in Las Vegas, London, Singapore and Buenos Aires. Duetto is backed by leading investors: Warburg Pincus, Accel Partners, Icon Ventures, and Battery Ventures. If you want to be a part of a fast-growing company, working with amazing people tackling big challenges in a massive industry, then Duetto is looking for you.

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