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Email Growth Manager

3 months ago

Greater LA Area, United States Optimism Full time

About Optimism

Optimism is a digital media company working to build a brighter web. We launch and operate a diverse portfolio of brands that spark curiosity, spread valuable information, and improve the lives of our readers. Leveraging an email-first strategy, we reach more than 5 million subscribers across our network of publications — and we're growing every day.

About the Email Growth Manager

As our Email Growth Manager, you will be a central data dot-connector across the company, working directly on one of our core company objectives: increasing subscriber growth and engagement, both on brand by brand basis and across the Optimism network.

You will come to deeply understand our brand demographics, our audience records, how we segment and schedule campaigns, and other moving pieces that come together to produce our best-in-class inbox-first publishing. As you understand the interconnected pieces, teams, and tactics that collectively lead to subscriber growth, you will shift into a more directive role, prioritizing and directing new projects, upgrades, and initiatives that will lead to growth.

You will also play a key role in developing our paid subscriber acquisition workflows and budgets, focusing on lead generation partnerships, email marketing campaign management, and ensuring high quality email deliverability.

Accountabilities

  • Form close working relationships with several teams at Optimism: Business Intelligence, Product, Brand & Editorial, Campaign Management, and Sales & Commerce
  • Develop a deep understanding of how we use email segmentation and cross-pollination of our brand audiences to drive growth
  • Develop, test, and implement strategies and tactics to drive net-new subscriber growth at a brand level and across our network
  • Lead various cross-functional team workflows that you develop and prioritize to accomplish subscriber growth
  • Pilot and analyze paid audience acquisition feeds from lead generators and other sources to find scalable channels that we can invest in

Qualifications

  • Ability to analyze and react to user engagement data, with the ability to ask the right questions to inform data-gathering
  • Highly collaborative approach to work
  • Instinctual learner, intellectually curious
  • Interest in media and publishing
  • Understanding of the monetization landscape for email newsletters and web publishing, i.e., familiarity with the differences between programmatic advertising, performance/affiliate advertising, commerce, and sponsorships
  • Experience working with "inbox-first" products, publications, newsletters, or other offerings
  • Skilled in user segmentation, lead Generation and user Data Management
  • Experience in email marketing and high volume email campaigns
  • Proficiency with Excel
  • Experience with Ongage (preferred) or other email service providers
  • Proficiency with SQL preferred

Our Commitment

We aim to provide equal opportunity for all. We are firm believers in the strength of diversity and aim to build teams of individuals that offer unique perspectives, come from different backgrounds, and challenge each other to be better every day