Director, Media Data Strategy, Reporting,

Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. As part of this transformation, Pfizer has brought on board its first-ever Global CMO, Drew Panayiotou, who is standing up a best-in-class Leadership Team made up of subject matter experts and visionary practitioners.
The Media Data Strategy, Tagging, & Enablement Director is a key member of this exceptional team, responsible for defining, monitoring and delivering data to fuel critical analysis and key performance indicators for Pfizer's media investments. They will be responsible for defining business requirements and data flows to achieve core KPIs and operational metrics across campaigns and stages of the consumer engagement funnel. By doing this they will be able to champion this measurement data to the wider team, curating and disseminating data availability across Strategy and Planning and Global Platform Expertise groups. This position will be responsible for designing the right media data for MROI effectiveness maximization. They will be a data driven and insight rich expert with expertise in the latest Martech tools and 1P & 3P data sources.
RESPONSIBILITIES

• Partner with 3rd party data, media, and agency partners to design media data strategy for optimization aligned to ROI, and integrate media partner data and granularity into MROI for enhanced media optimization strategies to improve media effectiveness
• Guide the definition & documentation of standardized tagging, data mapping, and nomenclature for key media data sets, and metrics, across both leading and lagging media KPIs
• Liaison with internal teams and agency partners for website tagging, tracking, and attribution assignment and troubleshooting via Adobe products
• Partner with key stakeholders to design & optimize audience data inputs and data operations to core media campaign needs
• Create holistic media tagging and tracking guidelines aligned to key metrics to ensure standardization and an effective data foundation for media audience & campaign optimization across patient and provider campaigns
• Drive the media data use cases for the strategic ROI Product Management Counsel, inclusive of data mapping & strategy designed to improve performance & translate ROI inputs to media strategy utilization
• Steward the media and site data dictionary, defining the needed transformation and taxonomy strategies for media optimization and measurement advancement
• Define best practices for defined KPI calculations, and key actions to correlate media behavior to business outcomes
• Guide and shape the use of cutting-edge media analytics techniques to unlock actionable insights and media strategies, setting new benchmarks for data-driven decision-making
• Build and optimize media data architecture for MROI and other global media data products, working to define media data business requirements, to optimize performance and drive alignment with industry best practices
• Ensure media data quality, integrity, and design to enable improved business outcomes and ROI across all media channels
• Key media liaison for media dashboards, commercial analytics media data products, data feed transfers, media metadata, metric dictionaries and media automation workstreams
• Ensure agency and internal teams adhere to all data governance and tagging infrastructure requirements outlined in partnership with Digital & Commercial Analytics
• Oversee the media persona use cases for centralized reporting enablement efforts, including standardizing media dashboards/templates, and ROI across US/global markets
• Coordinate with key stakeholders (e.g., Commercial Analytics, Digital / Brand / Product teams) to facilitate and implement media reporting best practices
• Collaborate closely with agency data science and audience teams to enable media reporting, optimization and long term omnichannel media analytics goals
• Build media HCP business requirements, wireframes, reporting templates, and impact analysis designed to improving HCP media measurement
• Collaborate with Digital teams to review reporting dashboards, establish data flows, troubleshoot data challenges, and work with data architecture to optimize reporting and other analytics needs
• Translate the business media needs into data requirements to agencies, commercial analytics & digital teams
• Collaborate closely with stakeholders within the CMO organization and other organizations within Pfizer, including: Commercial Analytics on media analytics and data design to enable media reporting

CANDIDATE PROFILE
SPECIALIST EXPERTISE

• Expertise in media attribution and measurement platforms.
• Experience with the vendor landscape and technology applications for common industry topics such as CDP integrations; Data Lake architecture; customer journey personalization and messaging; paid, earned, and owned media mix modelling planning; media activation reporting and other forms of market research.
• Familiar with AdTech toolsets and platforms, skilled in manipulating data sets and creating visualisations on keyplatforms, experience in designing and building/evolving dashboards in tools such as Tableau, Datorama and Power BI.
• Experience with both Traditional and Social Platforms strategy and management - Facebook Business Manager, Google Ads, Twitter Ads, etc.
• Creative, innovative problem solver who leads with insights derived from data.
• B2B and B2C data-led marketing experience.
• Experience with leading agencies, ISV technology companies or consulting partners in advertising and marketing tech.

FUNCTIONAL EXPERTISE

• Exceptional interpersonal skills and mastery of working and influencing at all levels in a matrix environment.
• Excellent communication skills; can articulate complex concepts to a diverse audience.
• Role model for the PFE Values (Courage, Excellence, Equity and Joy).
• Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization.
• Self-motivated with demonstrated ability to execute with speed and high quality.
• Strong writing, presentation and influencing skills.
• Track record of strong networking and working collaboratively across functions and geographies.
• Superior organizational and leadership skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables.
• Ability to manage and coach direct reports and agile teams.
• Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines.
• Experience with media analytics for performance management and strategic adjustments, including familiarity with relevant media metrics.
• Results-driven with a laser focus on building a customer-centric organization that achieves marketing excellence and delivers measurable financial results; Ability to manage and coach direct reports and agile teams.

BASIC QUALIFICATIONS

• BS Degree in Marketing and 10 years work experience in media measurement and analytics, with extensive experience building and leading agile workflows.
• Broad knowledge of the pharmaceutical industry and healthcare environment.
• Understanding of data-driven media planning and buying approaches in the US.
• Understanding of Marketing & Technology vendors landscape and direct partner relationships that will provide a solid foundation for collaboration and innovation.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

PREFERRED QUALIFICATIONS

• MBA preferred.

Additional Job Information:
Last Date to Apply: May 24, 2024
Any Pfizer US Site; New York, NY or Collegeville, PA preferred
The annual base salary for this position ranges from $161,600.00 to $269, In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | ). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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