Programmatic Media Manager

7 days ago

Madison, Wisconsin, United States Stefanini Group Full time

Details:

Stefanini Group is hiring

Exciting opportunity awaits, let us help you get started

Click Apply now or you may call: / email: Abhinav Sharma ) for faster processing

Job Description

The Programmatic Media Trader/Programmatic Media Manager is an integral member of our programmatic advertising team. They focus on executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector. With a deep understanding of media buying strategies and programmatic technologies, this role requires a blend of analytical prowess and creative problem-solving.

Responsibilities

  • Oversee the day-to-day execution, management, and optimization of programmatic media plans across multiple platforms in line with client objectives.
  • Aid in the development of programmatic media strategies, upgrade campaign policies and consult with stakeholders on programmatic best practices.
  • Assist with media planning to identify target audiences and craft creative and effective campaigns
  • Provide ongoing training to new team members and be a resource to internal and external clients.
  • Extract and analyze data from programmatic buying platforms to generate insightful client reports, identifying both real-time and long-term optimization opportunities.
  • Establish and grow relationships as a key point of contact among media partners and internal teams.
  • Implement tailored programmatic buying strategies, with a focus on healthcare markets, to maximize campaign performance and client ROI.
  • Troubleshoot campaign setup, manage tags, ensure brand safety, and address any performance or pacing issues.
  • Advance expertise in the digital display ecosystem and programmatic media landscape to improve campaign strategies and execution.
  • Maintain current knowledge and expert understanding of DSP platforms, leveraging this expertise to support and educate both clients and internal teams.
  • Build and evolve relationships as the primary point of contact with media partners and internal teams
  • Embrace new opportunities to learn more about and test new automated buying approaches, platforms, technologies, and creatives
  • Guide tracking tag setup and management alongside Data, Analytics & Insights, and Tracking teams.
  • Collaborate with internal teams and departments to share programmatic insights that can be leveraged across paid search, paid social and SEO efforts
  • Connect with both internal and client creative teams to provide performance insights and recommendations on campaign assets
  • Share programmatic knowledge with and provide mentorship to Managers & Specialists to foster their growth
  • Negotiate and implement direct and private marketplace deals with select media partners
  • Leverage first-party and third-party data for targeting and insights.
Job Requirements

Details:

Qualifications
  • 2+ years of experience in programmatic advertising with a proven track record of managing successful campaigns.
  • Flexible, self-starting attitude; able to collaborate cross-functionally and communicate effectively with colleagues at all levels in the organization
  • Strong analytical skills, with proficiency in Google Analytics, Excel, and other analytics tools.
  • Detail-oriented with the technical acumen needed for ad operations and platform navigation.
  • Excellent communication skills for effective internal collaboration and client engagement.
  • Robust organizational skills, capable of handling multiple campaigns and prioritizing tasks.
  • Demonstrated problem-solving abilities and proactiveness in resolving campaign issues.
  • Commitment to ongoing learning and staying at the forefront of programmatic advertising trends.
  • Proficiency in DSPs such as Yahoo DSP, The Trade Desk, and familiarity with technologies like Liveramp.
  • Knowledge of ad verification tools, attribution models, and tagging systems.
  • Passionate about training and growing the skillsets of junior team members
  • Conduct ongoing analysis of programmatic trends while staying up to date on recent platform updates and how to apply them to clients' campaigns
  • Experience with executing emerging programmatic channels such as DOOH and OTT
  • Required Education: BA or equivalent experience
Preferred Experience
  • Experience with healthcare marketing and understanding of HIPAA compliance is highly desirable.
  • Advanced understanding of audience segmentation and targeting.
  • Ability to self-teach and rapidly assimilate new information and techniques.
  • Strong time management skills, able to meet strict deadlines while maintaining quality.
  • Capacity to work collaboratively within a cross-functional team environment.
  • Enthusiasm for continued education in programmatic advertising platforms and best practices.
  • Understanding of placing tracking pixels on client websites (directly or using GTM) and building online and offline conversion and attribution models
  • Proficient in advertising technology platforms and tools including Ad Servers, Site Analytics, Tag Management, Ad Verification, Attribution, and Measurement
*Listed salary ranges may vary based on experience, qualifications, and local market. Also, some positions may include bonuses or other incentives*

About Stefanini Group

The Stefanini Group is a global provider of offshore, onshore and near shore outsourcing, IT digital consulting, systems integration, application and strategic staffing services to Fortune 1000 enterprises around the world. Our presence is in countries like Americas, Europe, Africa and Asia, and more than 400 clients across a broad spectrum of markets, including financial services, manufacturing, telecommunications, chemical services, technology, public sector, and utilities. Stefanini is a CMM level 5, IT consulting, company with global presence. We are CMM Level 5 company.

Pay Range:

$ $ 60.00

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