Senior Manager, National Sales

3 weeks ago


Atlanta, Georgia, United States The Coca-Cola Company Full time
As the Senior Manager, National Sales, this role is pivotal in fostering and managing the business relationship with Circle K across NAOU Led regions, working closely with the integrated account team and customer bottlers. The primary responsibilities include developing and implementing Annual Business Plans that align with Coca-Cola's business objectives, serving as a strategic expert for designated Circle K Regions, and ensuring the flawless execution of programs within the bottling system. This position requires a deep understanding of strategic planning, business systems, and operational philosophies to drive cohesive strategies and achieve targeted growth within the Coca-Cola portfolio.

Function: Business Development and Customer Relationship Management

Key Responsibilities:
  • Strategic Planning: Collaborate with customers, bottlers, and internal stakeholders to create and refine an Annual Business Plan. This plan will detail strategic initiatives and approaches aimed at driving Coca-Cola's growth, ensuring it aligns with all parties' expectations and objectives.
  • Execution and Development: Oversee the implementation of the business plan and marketing strategies to achieve targeted volume, profit, and customer satisfaction. This includes ensuring that all activities are developed and executed in accordance with the commitments made to stakeholders during the acquisition phase or stewardship planning.
  • Customer Satisfaction and Relationship Management: Enhance customer satisfaction levels and maintain a mutually beneficial relationship. This involves effective communication with all key decision-makers and influencers within the customer's organization, ensuring a win/win outcome for all involved.
  • Communication and Strategy Implementation: Facilitate ongoing communication between the Coca-Cola bottler system and the customer's field network. This is crucial for the consistent application of the strategies outlined in the Annual Business Plan across all touchpoints.
  • Resource Alignment: Coordinate with internal resources to ensure the timely and budget-conscious implementation of marketing and operational initiatives as per the agreed plan.
  • Customer Insight: Serve as the primary point of contact and expert on the customer within the Coca-Cola system. This includes understanding the customer's objectives, strategies, positioning, and needs, and ensuring that Coca-Cola's programs are tailored to meet these requirements.
  • Operational Problem Solving: Address and resolve operational or exceptional issues that arise with customers or within the bottler network, ensuring minimal disruption to business activities.
  • Budget Management and Forecasting: Take responsibility for forecasting, budget management, and ensuring financial targets are met, maintaining a balance between achieving growth objectives and financial stewardship.
Education Requirements:

Bachelor's degree in business or related background preferred. Masters Preferred.

Related Work Experience:
  • Valuable experience in beverage or consumer packaged goods.
  • Proficient in developing pricing and packaging strategies for clients.
  • 7-10 years of advanced account management experience in a major consumer goods company.
  • Expertise in complex sales, including designing and implementing tailored promotional programs and initiatives.
  • In-depth knowledge of the Coca-Cola bottling network, supply chain, IT infrastructure, and strategic business planning.
  • Comprehensive understanding of program operations and execution.
  • Familiarity with trade fund management and business analytics.
  • Broad general management skills.
  • Broad understanding of Digital capabilities.
  • Sustainability mindset.
  • Demonstrated ability to address and balance the needs of various stakeholders within different business systems.
Travel - 25% to 50%
  • Customer & Commercial: Dev/Comm to Bottlers/Retails Sales Org - Develop and communicate to Bottlers, Retails Sales Organization (DSD & warehouse business) regarding promotional packaging production and key deadlines to ensure promotions are properly executed.
  • Customer & Commercial: Obtain Coca-Cola Sys Alignment - Obtain Coca-Cola System alignment by following Operating Processes, Cold Drink Executive Committee Approval, Customer Marketing Agreement Committee (CMAC) approval and Bottler/Distributor agreement to obtain system approval of plan.
  • Customer & Commercial: Activate Sys to Dev/Impl Bus Plan/Sol - Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drives beverage category profit and volume.
  • Customer & Commercial: Orchestrate Deployment of Resources - Orchestrate the deployment of resources from Coca-Cola and customer systems (e.g., people, information, financial, management information system) to assure profitable growth for customer and Coca-Cola system.
Skills

Pricing Strategies; Contracts; Sales Process; Client Relationship Management; Microsoft Office; Persuasion; Communication; Sales Cycle; Key Accounts; Marketing; Negotiation; Project Management

  • Atlanta, Georgia, United States Puttshack USA Inc Full time

    Senior Event Sales ManagerPuttshack Atlanta High StreetAbout Puttshack:Puttshack is an upscale, tech-infused mini golf experience that appeals to everyone. More than just indoor mini golf, Puttshack leans on its ground-breaking technology to elevate the game while also serving world-class food and full bar in a cool environment. The Puttshack experience is...


  • Atlanta, Georgia, United States Sales Reliance Full time

    About The PositionSilverfort's mission is to provide an industry-leading security and authentication solution for on-premises, hybrid, and multi-cloud directory environments. Silverfort developed a cutting-edge technology focused on real customer needs today, and for years to come.ResponsibilitiesAs a Regional Sales Manager, you will be responsible for...


  • Atlanta, Georgia, United States The Coca-Cola Company Full time

    Location Preference : East Coast or Central Time ZoneOur vision is loved brands, done sustainably, for a better-shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing. As a Director, of National Sales - Drug Channel, you'll work to develop relationships with our customers and bring those brands to life...


  • Atlanta, Georgia, United States New Relic Full time

    Senior Manager, Strategic SalesSenior Manager, Strategic SalesSenior Manager, Enterprise SalesReq IDFY24|S&M|#6225Location(s)Atlanta, Georgia, USA; Austin, Texas, USA; Boston, Massachusetts, USA; Boulder, Colorado, USA; Charlotte, North Carolina, USA; Chicago, Illinois, USA; Dallas, Texas, USA; Denver, Colorado, USA; Houston, Texas, USA; Las Vegas, Nevada,...


  • Atlanta, Georgia, United States New Relic Full time

    Senior Manager, Strategic SalesSenior Manager, Strategic SalesSenior Manager, Enterprise SalesReq IDFY24|S&M|#6225Location(s)Atlanta, Georgia, USA; Austin, Texas, USA; Boston, Massachusetts, USA; Boulder, Colorado, USA; Charlotte, North Carolina, USA; Chicago, Illinois, USA; Dallas, Texas, USA; Denver, Colorado, USA; Houston, Texas, USA; Las Vegas, Nevada,...


  • Atlanta, Georgia, United States Integral Senior Living Full time

    Sales and Marketing Assistant Flexible Hours Vibrant community. Inspiring company culture. The mission of making tomorrow better than yesterday. Join ISL in making dreams come trueSUMMARY of Duties The Sales & Marketing Assistant is responsible for assisting the Director of Sales & Marketing in actively acquiring and managing short- and long-term leads....


  • Atlanta, Georgia, United States Gray Television Full time

    About Gray Television:Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and...


  • Atlanta, Georgia, United States Gray Television Full time

    About Gray Television: Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and...


  • Atlanta, Georgia, United States Zurich Insurance Group Full time

    At Zurich you can learn, develop, and lead while being authentically you every day. We believe our future is brighter together because our voices are diverse and heard. Our behaviors are inclusive, our actions drive equity, and our people feel a sense of belonging. We are an insurance leader committed to developing our people, focusing on our customers, and...


  • Atlanta, Georgia, United States Zurich Insurance Group Full time

    At Zurich you can learn, develop, and lead while being authentically you every day. We believe our future is brighter together because our voices are diverse and heard. Our behaviors are inclusive, our actions drive equity, and our people feel a sense of belonging. We are an insurance leader committed to developing our people, focusing on our customers, and...


  • Atlanta, Georgia, United States Masco Full time

    We are looking for a dedicated National Account Manager (NAM) to join our team!The NAM plays a crucial role in developing and overseeing The Home Depot account. They will be instrumental in driving and executing strategic sales and promotional initiatives to foster category expansion for Kichler within Home Depot.Develop and maintain The Home Depot...


  • Atlanta, Georgia, United States JE Dunn Construction Full time

    Best People + Right Culture. These are the driving forces behind JE Dunn's success.By hiring inspired people, giving them interesting and challenging work, enabling them with innovative tools, and letting them share in the company's rewards, we've found a sustainable way to grow in our industry for the last 95+ years. Aptitude, JE Dunn's strategic partner...


  • Atlanta, Georgia, United States JE Dunn Construction Full time

    Best People + Right Culture. These are the driving forces behind JE Dunn's success.By hiring inspired people, giving them interesting and challenging work, enabling them with innovative tools, and letting them share in the company's rewards, we've found a sustainable way to grow in our industry for the last 95+ years. Aptitude, JE Dunn's strategic partner...


  • Atlanta, Georgia, United States Metal Sales Manufacturing Corporation Full time

    SummaryMetal Sales Manufacturing Corporation is well-known for being one of the largest producers of metal roof and wall panels for residential and commercial buildings. Currently, we are in search of a skilled Territory Sales Manager with experience in the Building Products sector to support our Mocksville, NC plant. The ideal candidate will have the...


  • Atlanta, Georgia, United States CRH Full time

    Job ID: 493899 Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and...


  • Atlanta, Georgia, United States CRH Full time

    Job ID: 493899 Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and...


  • Atlanta, Georgia, United States CRH Full time

    Job ID: Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and...


  • Atlanta, Georgia, United States Newell Brands Full time

    The National Account Manager is responsible for supporting the development and execution of a collaborative growth agenda between Newell Brands and your designated customer. Successful candidates will work in collaboration with Sales Planning, Market Account Manager, Manager, Business, Trade, Sales, Retail, Accounting, Development


  • Atlanta, Georgia, United States EssilorLuxottica Full time

    Requisition ID: Position:Full-TimeTotal Rewards: Benefits/Incentive InformationThere's more to EyeMed than meets the eye. EyeMed is the fastest growing managed vision benefits company in the country with consistent double-digit membership growth Through our commitment to innovation, we're reimagining the way employers and their employees think about vision...


  • Atlanta, Georgia, United States Tampa Maid Full time

    ABOUT USFor nearly 50 years, Tampa Maid Foods has been an industry leader in manufacturing and marketing innovative frozen coated foods. Our expanding portfolio of delicious products is served in restaurants and other foodservice outlets, and in grocer's freezers throughout the U.S. Tampa Maid's proprietary coatings and processing methods add flavor,...