Paid Media Strategist

2 days ago

Remote, Oregon, United States iVisa Full time

We're growing Don't miss the opportunity to be part of our global team as our Paid Media Strategist

About us:

At iVisa we believe that traveling should be simple. That's why over 1 million travelers have chosen us to facilitate their passports, visas, and other travel documents. We are the easiest, fastest, and simplest solution in the market. Our company is growing 80% year on year. We know our biggest strength is our people and we're looking for the right new team members to help propel our culture and achieve our goals. Above all else, we always have fun

Are you passionate about paid search? Do you like to debate the fine distinctions between tRoAS and tCPA? Do you have a track record of driving business impact through successful paid media campaigns? If so, don't miss the opportunity to join our growing team as our Paid Search Strategist

Why iVisa?

  • Collaborative, friendly, and diverse culture: We foster an inclusive and vibrant atmosphere, featuring a dynamic and international environment with flat hierarchies and exceptionally amiable colleagues.
  • Work from anywhere: We embrace a remote-first approach, yet we offer the opportunity for periodic in-person gatherings.
  • Mental wellness sessions: Our sessions are led by certified psychologists to support your mental health.
  • Training Allowance: Access an outstanding learning platform to facilitate your professional growth.
  • Extended Family Leave policy: Our policy covers all birthing parents, non-birthing parents, and adopting parents.
  • Thrive in a highly tech-savvy company equipped with cutting-edge tools and the power to make a substantial impact.
  • Join us in our commitment to the planet and sustainability: For every iViser, we plant one tree, allowing you to contribute to our environmental initiatives.
  • Rest and Relaxation: We offer PTO for all employees and Unlimited PTO for managers and above.

As a Paid Media Strategist you'll be responsible for:

  • Lead our paid search program, own day-to-day campaign management, and deliver against quarterly targets for RoAS and/or gross profit
  • Define the strategy and testing cadence for a broad range of brand-new paid acquisition campaigns.
  • Determine the suite of tools, automation, and processes to improve operational efficiency and scale global paid search efforts.
  • Proactively work with cross-functional teams to drive strategic initiatives and ensure alignment on KPIs and approach to budget allocation, spending, and results management.
  • Use strong business acumen to help prioritize business objectives
  • Monitor and analyze relevant data to evaluate program effectiveness and ROI, and continually make recommendations for optimization and growth.
  • Serve as an expert resource to other teams, and act as a key stakeholder in helping us build better ad creative, better landing pages and better conversion funnels.

What will make us choose you?

  • Minimum 3+ years experience in digital marketing in fast-paced digital environments.
  • Demonstrated experience driving building and scaling paid search campaigns across a portfolio of product offerings, which resulted in increased revenue or profitability.
  • Experience working in a conversion-oriented environment, e-commerce, lead generation, or similar.
  • Google Ads certification is highly preferred. Google Analytics certification is a plus.
  • Strong affinity for data and analytics, with the ability to decompose complex data sets into understandable levers to improve business performance.
  • A demonstrated willingness to experiment, fail fast, iterate, and succeed, with a track record of extracting concrete, actionable insights from test results.
  • Ability to work independently, and in a virtual team environment across multiple time zones.
  • A passion for travel and global cultures.

iVisa ensures equal employment opportunity to all employees and applicants without discrimination or harassment based on race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, marital status, or medical condition.

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