Performance Marketing Associate – Analytics

3 days ago

Jackson, Mississippi, United States Ford Motor Company Full time

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?

About Integrated Services

Launched during summer 2023, Ford Integrated Services will create and market new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services will allow Ford's retail and commercial customers to customize their vehicle like never before, with OTA-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.

About the Role

The Growth and Performance Marketing team works collaboratively with central functions to provide strategic and competitive insights across Performance Marketing channels in response to business objectives.

Ford is looking for an experienced data-driven professional, capable of discovering new data insights, designing key KPIs, creating impactful data visualization and bringing our marketing analytics to the next level. You will gather, analyze, and present data to provide strategic insights and recommendations to drive business goals. This role will also lead the development and maintenance of regular reports and dashboards, perform complex analyses to identify trends and opportunities, and inform marketing and paid media strategies.

You are inquisitive and truth-seeking with a genuine passion for problem solving and ability to think quickly on one's feet. Working closely with the marketing, web analytics and business teams, you will solve unique analytical problems and find answers to questions that require tenacious problem-solving skills and creativity. You'll help set high standards for the team to think ambitiously and creatively, and then funnel that energy into clear goals and strong execution.

What you'll do...

  • Identify information sources, gather, and interpret data, and present your findings to executive leadership and business teams
  • Proactively develop insights with clear recommendations using both qualitative and quantitative methods
  • Strong analytical skills and attention to detail, with a demonstrated ability to analyze complex data sets and develop insights and recommendations in a clear and concise manner
  • Enhance existing marketing measurement and design KPIs to best measure marketing effectiveness and budget efficiency
  • Define metrics, build dashboards, attribution and propensity models, and understand audience cohorts and user behavior through end-to-end funnel analysis
  • Assist with preparing weekly, bi-weekly and quarterly business review documents
  • Conduct ad hoc research and root cause analyses in fields such as user behavior and web traffic
  • Work closely with the Global Data Analytics & Insights team to build attribution, propensity and other data models
  • Explore and review internal and external marketing data sources to ensure data quality; devise mechanisms and tools to monitor data integrity on a large scale
  • Research industry best practices, the latest tracking trends (such as cookies) and analytical measurement tools

This role is able to work remotely in the USA.

You'll have...

  • 5-8 years of data analytics experience within digital marketing at a globally recognized brand or agency with a focus on analytics
  • Bachelor's Degree or equivalent experience.

Even better, you'll have...

  • Detailed knowledge of performance marketing, digital advertising platforms, and web analytics tools
  • Preferred proficiency in SQL, Excel, and data visualization tools (e.g., Adobe, Tableau, Google Data Studio, etc.)
  • Familiar with common statistical methods and applications (A/B testing, probability, regression)
  • Experience making business recommendations and influencing stakeholders

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture all of the above? No matter what you choose, we offer a work life that works for you, including:


• Immediate medical, dental, and prescription drug coverage


• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more


• Vehicle discount program for employees and family members, and management leases


• Tuition assistance


• Established and active employee resource groups


• Paid time off for individual and team community service


• A generous schedule of paid holidays, including the week between Christmas and New Year's Day


• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here. )

This position is a salary grade 8.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call

#LI-Remote

Requisition ID : 31983


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