Senior Marketing Consultant

2 weeks ago

Holland, Michigan, United States MasterCard Full time

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion ) for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Senior Marketing Consultant (Dutch speaking)

Associate Managing Consultant, Advisors – Marketing

Advisors Client Services, Data & Services Mastercard Data & Services provides cutting-edge data analysis and services to Fortune 500s, governments, and nonprofits to make multimillion-dollar business decisions and grow their organizations. Our Advisors Client Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Mastercard Advisors works with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors Client Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience:

Roles and Responsibilities

Client Impact

· Manage deliverable development and multiple workstreams on projects across a range of industries and problem statements

· Contribute to the development of marketing strategies and campaigns for large regional and global clients by working with technology and data

· Manage working relationship with client managers, and act as trusted and reliable partner

Team Collaboration & Culture

· Develop sound business recommendations and deliver effective client presentations

· Plan, organize, and structure own work and that of junior project delivery consultants to generate marketing strategies and insights, and prepare presentations

· Lead team and external meetings, and lead or co-lead project management

· Collaborate with internal Mastercard stakeholders including Product and Business Development to build the firm's intellectual capital and solution development

· Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants

Qualifications

Basic qualifications

· Undergraduate degree with work experience in marketing and campaign projects focused on one or more of the following fields: marketing content, digital and social media campaigns, digital customer experience, digital marketing, end-to-end product launch, ad-tech and mar-tech ecosystems, offline marketing activities/campaigns, media management and planning, direct response marketing

· Experience managing tasks or workstreams in a collaborative team environment with third parties

· Languages: Ability to communicate complex ideas effectively – both verbally and in writing in English & Dutch

· Experience managing clients or internal stakeholders, and vendors

· Advanced Word, Excel, and PowerPoint skill

· Ability to perform multiple tasks with multiple clients in a fast-paced, deadline-driven environment

· Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs

Preferred qualifications

· Additional marketing experience in one or more of the following fields: marketing and campaign experience from agency environment, search engine optimization and search engine marketing, video making (e.g., scripting, storyboard, and content), marketing content, usability labs and experience research, print production management

· Global supply chain management (GSM), including sourcing new suppliers and assessing third party production vendors

· Experience with data visualization tools (e.g., Tableau, Power BI)

· Experience developing and implementing solutions and measuring impact on clients' business

· Experience managing tasks or workstreams in a collaborative team environment with third parties

· Experience coaching junior delivery consultants

· Relevant industry expertise and/or experience in product, sales, or marketing technology

· MBA or master's degree with specialization in marketing or digital (not required)

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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