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Market Manager, Hamptons

4 months ago

Hampton Bays, New York, United States SoHo Experiential Full time
The Market Manager is a full-time position for the Summer '24 season (May 15 – September 15) and is pivotal in the meticulous management of all in-market events, where your primary goal is to guarantee their seamless execution while maintaining alignment with the broader brand strategy. This responsibility encompasses a diverse array of essential tasks aimed at ensuring excellent execution and amplifying the execution of each event, all while ensuring that they uphold the brand's consistency and integrity.
Key Responsibilities:
  • Coordinate the scheduling, staffing, and logistics of all in-market events.
  • Serve as the primary point of contact to a team of Promotional Specialists, assisting with scheduling, reporting, and communication as needed.
  • Perform quality control inspections to ensure that the execution meets the expectations of the client.
  • Provide feedback to improve execution standards and results for On and Off Premise events.
  • Handle logistics of all promotions within assigned geographic area of responsibility.
  • Recruit prospective Promotional Specialists at all attended promotions.
  • Ensure that Promotional Specialists have the necessary training and materials prior to promotions.
  • Manage promotional material inventory.
  • Assist in any brand, trade, or special events in market.
  • Ensure all events and staff adhere to company, DISCUS and State mandated regulations including sampler licenses if needed.
  • Management of post-event responsibilities (ensuring event recapping is done accurately and on time, verifying the invoicing procedure is followed, qualitative feedback is collected and shared with client)
Recruit/Train Event Teams
  • Must have access to a network of talented staff.
  • Manage event staff pool to ensure the sampler base continually supports the needs of an ever-changing business.
  • Foster execution of flawless events (includes, but is not limited to, on-site sampling, engaging consumers, delivering key brand communications, distributing POS, facilitating data capture)
Manage Key Relationships
  • Schedule and confirm event activations with account management prior to execution.
  • Liaise with local client sales teams, distributor partners and retail partners on a daily/weekly basis.
  • Interface with and manage third party agencies
  • Maintain a positive and proactive relationship with the local sales teams as well as account management and staff.
  • Maintain account and distributor partner contact lists.
Financial Responsibility
  • Manage event budgets.
  • Coordinate payment of all bar tabs or per event supplies directly with account partners or staff.
  • Manage payroll process of all staff.
  • Submit and review receipts to ensure they are compliant.
Report on Event Activity
  • Maintain and update scheduling of events in the Event Management System.
  • Ensure timely submission of recaps to ensure data integrity.
  • Review and approve event recaps within 48 hours of event.
  • Identify and report on key performance indicators.
  • Report event and overall program feedback to Brand Activation Supervisor.
  • Work with Promotional Specialist to attain high-quality event photos that capture the brand experience.

Qualifications:
  • High School Diploma or GED
  • 2+ years prior experience in event management
  • Access to event staff personnel
  • Strong budget management skills
  • Strong communication and on-site problem solving skills
  • Ability to prioritize and juggle many tasks
  • Excellent presentation and organizational skills
  • Effective training experience is preferred
  • Knowledge of wine and spirits industry is a plus
  • Self-starter with an entrepreneurial spirit and strong leadership skills
  • Proficient in Microsoft Excel, Word, PowerPoint, Outlook
  • Reliable transportation a must
  • Comfortable lifting/transporting event kits/boxes
  • Long Island resident preferred, as will need to cover the Hamptons
  • Ability to work nights/weekends, as required
  • Ability to travel (in-state) up to 70% of time

We love our diverse workplace Soho Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.