Associate Director, Email Marketing
4 weeks ago
This role has 2 direct reports. 1) Primarily focused on Patient pull-through emails and 2) Primarily in Salesforce Marketing Cloud Account Engagement (aka Pardot) focused on B2B emails, Salesforce campaigns, and Pardot automations and list loads.
This leader should be passionate about executing all aspects of GRAIL's email campaigns to all audiences for the Galleri test, GRAIL's multi-cancer early detection product. The candidate must have a zeal for our mission and be results-driven and nimble. The candidate must be an expert in both Pardot and Salesforce Marketing Cloud. This role is part of the Marketing Center of Excellence and reports to that team's head.
This is a hybrid role that requires you to be on-site 2 days a week in the Menlo Park, CA office.
ResponsibilitiesResponsible for executing all B2B customer, patient, and provider-based email campaigns in collaboration with Audience team marketers.Deep knowledge of email marketing (B2B and B2C), marketing automation tools, CRM, and campaign reporting to improve the marketing funnel performance (MQL to SQL).Experience with demonstrated success across marketing automation platforms, including lead scoring based on audience behaviors. The ideal candidate must be results-focused.Strategic problem solver with the nuanced ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectivesAble to analyze email program performance metrics and optimize across all email metrics, including deliverability, opens, click-to-open, CTRs, opt-out rates, and conversions. Which includes building out weekly and monthly reports. Develop and track dashboards and business goals, ensuring the ability to report on the performance of campaigns and provide recommendations for improvements and email standard methodology guidance as needed.Create and deploy different types of emails journeys for Marketing as well as other business teams including: Customer Experience, Sales, Finance, and Medical Affairs teamsProficient with HTML/CSS. Able to adjust and create code as neededCreate UTM links following standard naming conventions to ensure tracking and analytics best practicesProject management skills, including planning projects and managing deadlines (Asana/Jira experience helpful)Ensure email templates perform across device types, platforms, and modes and are optimized in accordance with email best practices and GRAIL complianceServes as a digital stakeholder working with IT and CRM workflows. Must understand Salesforce Sales Cloud and be able to create reporting as well as advocate for best practices with lead tracking and conversion to best measure marketing campaigns what works and what does not.
Preferred Qualifications Ideal candidate will have a Bachelor's degree and 12+ years in an email management role serving B2B and B2C audiences using Salesforce tools, including Marketing Cloud Account Engagement (aka Pardot), Marketing Cloud, and Marketing Cloud Intelligence (aka Datorama); or Masters degree and 10 years' experience or equivalent.5 or more years of experience leading / managing a team (this is player / coach role) Strong verbal and written communication skills, including storytelling using dataDeep experience in lead scoring based on audience behaviorsA keen attention to detail with an orientation toward being a brand stewardStrong data analysis skills. Experience devising and executing A/B testing and improving email performance over time that aligns with our KPIsStrong understanding of data privacy surrounding email compliance including CAN-SPAM, GDPR, and TCPAKnowledge of standard email marketing methodologies for deliverability, subscriber list health, email creative execution, customer segmentation, dynamic and conditional content build-out, and personalizationShare successful emails that they deployed and discuss what made them successful.Proficiency with basic HTML/CSS editing and email performance tools such as Litmus Demonstrated the ability to collaborate and work cross-functionally to drive results in a heavily matrixed, fast-paced environmentA self-starter who can lead and run projects end to end and drive results while frequently aligning with partners
The expected, full-time, annual base pay scale for this position is $159,000 to $199,000. Actual base pay will consider skills, experience, and location.
-
Director of Omnichannel Marketing Strategy
1 week ago
Raleigh, North Carolina, United States Piper Companies Full timePiper Companies is on the lookout for a Director of Omnichannel Marketing to become part of a reputable organization dedicated to serving the life science sector with highly specific interactive marketing, education, content, and research solutions. The Director of Omnichannel Strategy will play a crucial role in boosting growth by creating and carrying out...
-
Director of Omnichannel Marketing Strategy
1 week ago
Raleigh, North Carolina, United States Piper Companies Full timePiper Companies is searching for a Director of Omnichannel Marketing to join a well-known company focused on providing the life science industry with highly targeted interactive marketing, education, content and research solutions. The Director of Omnichannel Strategy will be a key leader in driving growth through the development and execution of omnichannel...
-
Marketing Director
1 week ago
Raleigh, North Carolina, United States Waxing The City of Raleigh Full timeJob DescriptionJob DescriptionBenefits:Bonus based on performanceOpportunity for advancementJob descriptionMarketing Director Waxing The City Raleigh NCCome be a part of something bigger and greater at Waxing The City Raleigh NC. Come help us grow our foot print across North Carolina.Are you a determined and friendly professional with an advanced...
-
Community Marketing Director
2 weeks ago
Raleigh, North Carolina, United States Calyx Living Full timeCalyx Senior Living Community Marketing Director Calyx Senior Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Community Marketing Director for our BRAND NEW assisted living community located in beautiful Fuquay-Varina, one of the fastest growing towns in North Carolina, and minutes from its two vibrant and historic...
-
Marketing Director
1 month ago
Raleigh, North Carolina, United States Waxing The City of Raleigh Full timeBenefits:Bonus based on performanceOpportunity for advancementJob descriptionMarketing Director Waxing The City Raleigh NCCome be a part of something bigger and greater at Waxing The City Raleigh NC. Come help us grow our foot print across North Carolina.Are you a determined and friendly professional with an advanced understanding of human behavior, social...
-
Digital Marketing Specialist
1 month ago
Raleigh, North Carolina, United States VisionPoint Marketing Full timeVisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team. The Digital Marketing Specialist is accountable for the successful creation, launch, and optimization of campaigns within their designated specialty (Paid...
-
Digital Marketing Specialist
4 weeks ago
Raleigh, North Carolina, United States VisionPoint Marketing Full timeVisionPoint Marketing is a full-service marketing agency that specializes in higher education marketing, and we are searching for a Digital Marketing Specialist to join our benchmark-exceeding Media Team. The Digital Marketing Specialist is accountable for the successful creation, launch, and optimization of campaigns within their designated specialty (Paid...
-
Agency Sales Director
1 week ago
Raleigh, North Carolina, United States Integrity Marketing Group Full timeIntegrity is one of the nation's leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their health and wealth so they can be ready for the good days ahead....
-
Raleigh, North Carolina, United States TRANZACT Full timeJob Description Role Overview:We're seeking a results-driven Associate Director of Paid Social Media Marketing to lead our performance marketing company's Paid Social Media Advertising programs. If you have a proven track record driving impactful results and ROI through Paid Social Media Marketing (Meta, Instagram) and are looking for your next career move...
-
Admissions/marketing Director
1 week ago
Raleigh, North Carolina, United States Liberty HomeCare Full timeLiberty Cares With Compassion At#Liberty Healthcare and Rehabilitation Services, we promote a challenging, but rewarding opportunity in a caring environment.# ASSISTED LIVING ADMISSIONS/MARKETING DIRECTOR Full Time Job Summary: Performs routine networking visits to physicians, hospital discharge planners, case managers and other healthcare referral sources...
-
Associate Director
4 weeks ago
Raleigh, North Carolina, United States Learning Care Group Full timeJob DescriptionAre you ready for the next step in your child care career? We're hiring and we want difference makers who will inspire children to become lifelong learners. The Associate Director is responsible for a wide range of tasks that will be essential to the smooth running of the School as well as to the educational development of the children. In the...
-
Associate Director
1 month ago
Raleigh, North Carolina, United States Learning Care Group Full timeJob DescriptionAre you ready for the next step in your child care career? We're hiring and we want difference makers who will inspire children to become lifelong learners. The Associate Director is responsible for a wide range of tasks that will be essential to the smooth running of the School as well as to the educational development of the children. In the...
-
Senior Director, Market Access
4 weeks ago
Raleigh, North Carolina, United States GRAIL, LLC Full timeGRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured. GRAIL is focused on alleviating the global burden of cancer by developing pioneering technology to detect and identify multiple deadly cancer types early. The company is using the power of next-generation sequencing, population-scale clinical studies, and...
-
Senior Director, Market Access
1 month ago
Raleigh, North Carolina, United States GRAIL, LLC Full timeGRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured. GRAIL is focused on alleviating the global burden of cancer by developing pioneering technology to detect and identify multiple deadly cancer types early. The company is using the power of next-generation sequencing, population-scale clinical studies, and...
-
Marketing Coordinator/Graphic Designer
1 week ago
Raleigh, North Carolina, United States Insight Global Full timeInsight Global is currently seeking an experienced professional for the position of Graphic Designer/Marketing Coordinator to become part of one of our client's teams in the greater Raleigh region.This role entails working on-site full-time from Monday to Friday, following the 8:30am - 5pm EST schedule.The selected individual will play a key role in...
-
Associate Program Director
1 week ago
Raleigh, North Carolina, United States Sampson Regional Medical - Provider Services Full timeWelcome to Sampson Regional Medical Center Set in the coastal plains of North Carolina, Sampson County offers a charming blend of small-town warmth, hospitality, and modern amenities, making it an ideal place to call home. With its vibrant community spirit, affordable cost of living, and proximity to urban areas, Sampson County provides a fulfilling...
-
Associate Director
1 week ago
Raleigh, North Carolina, United States Maxim Recruitment Ltd Full timeRef MAX10117 Consultant Nilam Modhwadia Region North and Scotland Location Manchester Salary Up to £110k (DOE) Job Posted 08/05/2024 Type Permanent Status Live: Interviewing now An exciting Associate Quantum Director job in the construction sector to join a large multidisciplinary consultancy in their Manchester office.Project Details The client in question...
-
Associate Director, Regulatory Operations
1 week ago
Raleigh, North Carolina, United States Asklepios Biopharmaceutical Full timeAssociate Director, Regulatory Operations page is loaded Associate Director, Regulatory Operations Apply locations US Remote NC US Remote PA time type Full time posted on Posted 18 Days Ago job requisition id R24-69 Asklepios BioPharmaceutical, Inc. (AskBio) is a leading, clinical-stage gene therapy company founded in 2001 based on the work of...
-
Marketing Manager
2 weeks ago
Raleigh, North Carolina, United States Do You Convert Full timeDo You Convert, the leading online sales and marketing solutions provider for the new home industry, is seeking a creative and detail-oriented Marketing Manager to join our team2+ years experience is preferred. Compensation commensurate with experience.This is a remote working position. You may reside anywhere in the United States. Marketing Manager Job...
-
Associate Medical Director
1 week ago
Raleigh, North Carolina, United States Azurity Pharmaceuticals Full timeAzurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial...