Digital & Innovation Strategy Manager

2 weeks ago

Raleigh, North Carolina, United States JT International S.A. Full time

We're JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you're free to choose. In fact, we've spent the last 20 years innovating, creating new and better products for our consumers to choose from. It's how we've grown to be present in 130 countries.

But our business isn't just business. Our business is our people. Their talent. Their potential. We believe when they're free to be themselves, grow, travel and develop, amazing things can happen for our business.

That's why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we've been awarded Global Top Employer status, ten years running.

So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.

Learn more:

Global Applicants Welcome.

Department: Marketing & Sales

Location: Raleigh, North Carolina

Reporting to: Marketing Director

Role: Permanent, local contract

Digital & Innovation Strategy Manager

About the Role

The Digital & Innovation Strategy Manager is responsible for setting the digital marketing strategy for all JTI product categories, for trade and consumers. This role leads the development of the LD and Logic digital ecosystem (B2C) and the USA Connexus Trade Platform (B2B). Leverage digital platforms to create omni-channel consumer experiences and competitive advantages for JTI USA brands.

What you will do
  • Digital Ecosystem: Lead enhancements of the digital ecosystem, including platform capabilities to drive engagement and conversions. Develop and implement strategies to optimize consumer journeys across digital platforms. Establish relevant consumer segmentation and leverage full potential of CRM system to accelerate consumer conversion. Lead team to develop relevant promotions and an effective communication/e-mail marketing strategy;
  • Omni-channel Consumer Activation: In charge of planning, developing, implementing and managing omni-channel consumer activation initiatives in line with JTI USA and brand objectives involving close collaboration wtih the portfolio teams, and structuring digital activation programs for retail and digital across available touchpoints; aligning and engaging JTI USA and global teams;
  • Digital Activation - Retail

    - Drive Mobile Coupon expansion across the indy and chain channel in collaboration with the trade marketing and sales team; pilot and expand Retailer Specific Coupons (chains) and other relevant digital couponing programs

    - EDLP activation: design innovative programs collaborating cross-functionally with the objective to "Win in the EDLP trade channel"

    - Manage "Drive to Online" Program; establish continuous feedback group and drive UX and other program improvements; measure results and engage the sales team; closely collaborate with the Digital Marketing Manager to establish a more automated B2B2C process;

    - Develop and execute periodic sweepstake programs with the aim to optimize consumer engagement and conversion to the LD rewards program;
  • Digital Activation - Consumer: develop consumer centric digital activation campaigns and initiatives in line with brand objectives working collaboratively with portfolio managers, creative agencies and developers. In charge of strategy and project management from idea to implementation;
  • Lead B2B digital strategy and drive digitalization agenda in line with JTI USA business goals. Collaborate with global and local stakeholders to unleas the full potential of trade platform Evolve/Connexus. Develop pipeline to evolve Connexus into a strategic trade engagement platform for the USA market including development of a rewards platform, support of retailer activation programs and the expansion of the e-commerce ordering platform for wholesalers;
  • Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent;
  • Manage various tasks and projects as they arise and upon manager's request.
Who We Are Looking For

A dynamic, passionate, and result-oriented person, with:

  • Bachelor's Degree in Marketing or related field;
  • 6-10 years work experience in Trade & Consumer marketing;
  • Fluent English;
  • Strong strategic capabilities;
  • Skilled collaborator with the ability to navigate projects within a complex organizational structure and communicate with stakeholders across functions and levels;
  • Ability to analyze data and formulate data driven decisions to optimize product performance;
  • Experienced in activating brands in both, a retail and online enviornment;
  • Strong leadership skills with track record of nurturing a high performing teams culture;
  • High proficiency in Microsoft Office, including Word, Powerpoint and Excel
  • Excellent project management skills
  • Knowledge of branding, web and UX design
What We Offer

In JTI USA, we are proud to be recognized as Top Employer and awarded the Global Equality Standards certificate as we continue our dedication to equal pay and equal opportunities.

Our culture is what makes JTI USA a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom - freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.

We ask for accountability, ownership, results, and collaboration.

And we care for our people's well-being - In addition to the salary, you might want to enjoy the following:

  • Annual Performance based Bonus
  • Employee Stock Purchase Plan
  • Personal Development
  • Medical/ Dental & Vision Plan for employee & family members.
  • Life insurance
  • Matching 401(K)
  • Paid Time Off (PTO)
  • Paid Family Leave of 20 Weeks
  • Short-Term & Long-Term Disability
  • Education/ Tuition Assistance
  • Flexible Dress Code
  • Hybrid Work Setup
  • Snacks & Drinks
  • Office Parties
  • Volunteering Activities
  • Employee Assistance Program - counseling, for employees & family members.

In addition to other perks & benefits (i.e. fitness/ wellbeing activities, employee discounts, service awards, recognition program, etc.)

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