Director of Client Strategy

4 weeks ago

Memphis, Tennessee, United States Digital Marketing Recruiters Full time

Job Title: Director of Client Strategy

Job Type: Full-Time

Location: Memphis, TN, Hybrid, 3 Days Onsite, 2 Days Remote (Preferred)
: Atlanta, Dallas, Houston, Memphis, Philadelphia, or Minneapolis, Remote, M-F

Restriction: This opportunity can be hybrid for candidates residing in or relocating to Memphis, TN, or remote for candidates residing in or relocating to Atlanta, Dallas, Houston, Memphis, Philadelphia, or Minneapolis

Compensation: Competitive Pay and Benefits

Critical Experience

Candidates must have a minimum of 5 years of market research experience and 5 years' experience independently crafting B2B marketing strategies with a proven track record of outcomes.

The candidate must have 2 years of experience leading a team. Deep experience in B2B marketing lead generation Extensive campaign optimization experience, including an understanding of how to fully optimize PPC, SEO, social media, and email marketing strategies for peak performance. Strong presentation skills Experience closing deals (as they'll be converting project clients to retainers). Market research best practices, including how to avoid bias. Position Overview

The Director of Client Strategy is responsible for conducting market research and crafting the supporting marketing strategy. Market research includes internal and external stakeholder interviews, offer and value proposition analysis, customer journey analysis, transaction data analysis, marketing performance audits, and customer/prospect surveys. Once you and your team have conducted this research, your role will be to develop highly tailored B2B marketing strategies backed by the research and determine the projected marketing ROI that the agency will guarantee to the clients. Your job is then to deliver the research findings and the strategy to the client and convert them into an execution retainer, making the ability to effectively close a deal paramount. Once closed, your role would be to transition the account to an account director for execution of the resulting plan and support the accounts and execution teams where needed to ensure metrics stay on track.

Benefits

PTO and Holidays: The employee is eligible for 120 hours of accrual PTO per calendar year, including vacation and sick time. There are six paid holidays: New Year's Day, Memorial Day, July 4th, Labor Day, Thanksgiving Day, and Christmas Day. Healthcare, Dental, and Vision: The company covers 50% of the employee's healthcare, dental, and vision premiums. Additional spousal and/or family coverage, as well as voluntary insurance options such as short-term disability, hospital indemnity, life insurance, cancer coverage, critical care, and accident indemnity, are also available at the employee's expense. 401(k) Matching Options After 1st Year of Employment. Flexible Work Hours. Other Benefits: After 90 days, employees begin accruing up to a maximum of $1K per year in reimbursement benefits that could include the following categories: Pet Insurance Daycare Expenses Fitness or Gym Membership Reimbursement for the Employee Portion of Healthcare, Dental, and/or Vision AFLAC Benefits (short-term disability, hospital indemnity, life insurance, cancer coverage, critical care, and accident indemnity) Professional Training and Development Paid Parental Leave Benefit. Adjusted Work Week Benefit: Employees can work a 4.5-day work week, 10 hours Monday through Thursday (including a 1-hour lunch break) and 4 hours Friday morning. As such, offices will be closed each Friday from 12:30 to 5 pm.

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