Social Editor

2 weeks ago

Miami, Florida, United States Betr Full time

About Betr

Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment.

Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture more of the under-penetrated online gaming addressable market. Betr began with a beta version of its Online Sports Betting (OSB) product, which only offered microbetting markets such as the next play in a football game or the next pitch in a baseball game, before launching its real-money Daily Fantasy Sports (DFS) product, Betr Picks, in 24 states. Betr plans on launching its V1 Sportsbook product with full sportsbook capabilities ahead of the 2024 NFL season, as well as its iGaming vertical with the launch of Betr Casino by the end of 2024.

Betr's media division, Betr Media, is the fastest growing sports betting media brand in the United States that has grown to over 2.5 million followers, 2.4 billion impressions, and 127 million engagements across its social channels since publicly launching in August 2022. Betr Media is able to effectively reach and engage its audience at scale given its large social following coupled with its unique combination of in-house media talent and production, with an emphasis on original short-form video content.

Betr is backed by Fuel Venture Capital, Aliya Capital Partners, Roger Ehrenberg/IA Sports Ventures, Florida Funders, 8vc, Anti Fund, 305 Ventures, and many others.

About the role:

Betr is looking for a Social Editor to join our Growth Marketing team. The Social Editor will be responsible for producing high-quality, engaging video content tailored for various paid media platforms. Your work will directly contribute to our marketing strategies by creating compelling narratives and visuals that engage our target audiences, while weaving in core messaging about our product and its offerings. You will collaborate closely with our marketing and media teams to ensure our content aligns with our brand identity and campaign goals. A candidate with a social-first mindset and the ability to operate in a fast-paced work environment.

Responsibilities:

  • Edit and produce raw material into a suitable, finished product ready for paid social media campaigns, primarily short form video content seconds) for a social media fanbase
  • Instinctive taste level for good social content and ability to create it (look and feel of social content, pacing, music, messaging, copy, on-screen copy, hooks, etc.)
  • Collaborate with the growth marketing team to understand campaign objectives and target audiences, ensuring video content is aligned with these goals
  • Create ads, flyers, social posts, long form video, short form video, editing photos, animations and other marketing materials to enhance brand presence
  • Manage video libraries and maintain digital files for easy access
  • Utilize Adobe Photoshop, Premiere Pro, After Effects and any other editing tools to create dynamic video ads that are optimized for performance across various platforms
  • Implement VFX/animation to enhance video content
  • Display exceptional copywriting skills to seamlessly blend product messaging and other marketing materials into engaging social content
  • Bring fresh ideas to the table in weekly brainstorming sessions for new batches of creative
  • Stay up-to-date with social media trends to help drive creativity for social ads
  • Work under tight deadlines while maintaining a high standard of accuracy and quality
  • Analyze and report on video performance metrics and use data to inform future creative approaches, to gauge success, and identify areas for improvement

Bonus Points:

  • A lifelong, passionate sports fan with a deep understanding of how to engage fans
  • A passion for consuming social content (i.e. spending your free time on TikTok, IG, Meta, etc.), especially in the sports space

Qualifications:

  • 3-5 years of proven experience as a video editor with a strong portfolio showcasing paid media campaigns & organic social media content
  • Experience with Adobe Premiere, Photoshop, and After Effects
  • Experience working with content creators and talent
  • Working knowledge of both social media platforms and digital production
  • Experience with designing and laying in GFX/VFX is a huge plus
  • Ability to work as a team and collaborate with various teams internally
  • Copywriting experience is a plus
  • Excellent verbal, written, and interpersonal skills with the ability to communicate clearly and effectively
  • Self-motivated and able to drive initiatives from end-to-end
  • Excellent organizational skills, the ability to be flexible, & prioritize responsibilities

At Betr, we're driven by a shared vision to reshape the sports & gaming industry. As a dynamic startup poised for remarkable growth, we're dedicated to crafting innovative experiences that cater to sports enthusiasts across the nation. We believe in pushing boundaries, embracing diversity, and fostering a collaborative culture that extends beyond the world of sports. Join us in shaping the future of sports entertainment

Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply

Thank you for your interest in Betr. We look forward to reviewing your application.

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