Site Merchandising Specialist

4 weeks ago

Grapevine, Texas, United States GameStop Full time

At GameStop, we are committed to providing exceptional service and delivering the latest and greatest in gaming products to our customers. As a leading global retailer of video games, electronics, and gaming merchandise, we take pride in offering a wide range of products that cater to the needs and desires of gamers worldwide. Our mission is to create unforgettable experiences for our customers by constantly pushing the boundaries of what's possible. Whether you're a hardcore gamer or just starting out, we've got something for everyone. Join us in our mission to shape the future of gaming and bring the best gaming products to the world

Summary:

The Site Merchandising Specialist will work to optimize merchandising on product landing pages, category pages, and marketing landing pages. This position works under general supervision, interacting with his or her supervisor several times per week.

This position will sit onsite in Grapevine, TX.

Job Duties and Responsibilities:

  • Develop and execute programs to support online sales growth and manage daily operations.
  • In partnership with the Site Merchandising Manager, develop and implement .com merchandise strategies to drive sales.
  • Optimize and improve categorization, attribution, and tagging of select departments.
  • Analyze and leverage customer information and behaviors to prioritize the most critical actions necessary to improve the customer research/shopping experience.
  • Curate and maintain links for content including emails, homepage, and onsite creative content.
  • Optimize navigation and onsite search for optimum conversion.
  • Research industry trends and provide competitive analysis to identify white space and opportunities online.
  • Provide insights on the business to drive results and act on business opportunities.
  • Leverage online analytics to improve customer experience and key metrics (i.e., traffic, conversion, bounce rate, add to bag & bag abandonment).
  • Collaborate with both external and internal groups like marketing, creative, and merchandising to support business unit strategies and goals.

Related Competencies:

  • Contributing to Team Success – Actively participates as a member of a team to move the team toward the completion of goals.
  • Customer Focus – Making customers and their needs a primary focus of one's actions.
  • Managing Work – Effectively manages one's time and resources to ensure that work is completed efficiently.

Required Skills and Experience:

  • Bachelor's degree with a regionally accredited program or 3-5 years relevant work experience.
  • 3+ years of related experience.
  • Basic understanding of SEO keywords and concepts is required.
  • Salesforce Commerce Cloud platform experience is highly preferred.
  • Expertise in site analytics is required.
  • Strong computer skills: proficiency in Outlook, Word, PowerPoint, and knowledge of Excel.
  • Previous experience working with digital assets and related asset management tools required.
  • Figma experience is a plus.

Preferred Skills and Experience:

  • Working knowledge of basic HTML, FTP, and file editor applications.
  • Proficient analytical, problem-solving, and decision-making skills to interpret data and make subsequent decisions and recommendations.

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