Senior Manager, Product Communications and Public Affairs, Pulmonary Hypertension
3 weeks ago
At Johnson & Johnson, we believe health is everything Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at
Johnson & Johnson is a leader in the field of pulmonary arterial hypertension (PAH), building on a legacy of more than 20 years. Our portfolio of PAH treatments covers all foundational and guideline-recommended pathways.
The senior manager is responsible for the development of external integrated communication and public affairs (C&PA) strategies to support our Pulmonary Hypertension portfolio of products, primarily UPTRAVI, OPSUMIT, and OPSYNVI, as well as developing relevant content about diagnostics and treatment persistency to help bring awareness to this rare disease.
In this role, the senior manager will focus on accelerating growth for the PH portfolio, further strengthening and differentiating the portfolio's value proposition, and reaching patients and key stakeholders in meaningful ways through earned and social media.
A critical part of the role will be driving business objectives and strategies behind our core products, from communicating scientific data to the HCP community to developing strong disease awareness campaigns that reach key stakeholders via direct-to-patient communication efforts. The work also involves issues management, and communications around public policy matters and consumer access.
This role will serve as a strategic communications partner to the Vice President, Medical Affairs, as well as the Director of Marketing, and report to the C&PA Leader for Pulmonary Hypertension. The senior manager will also partner with the marketing team on a signature unbranded awareness campaign and lead on strategy and content development for our PH social media communities across Facebook and Instagram to drive education and engagement in partnership with patient advocates.
Key Responsibilities:
- Develop and implement innovative communication and public affairs strategies and programs in support of brand business objectives for UPTRAVI, OPSUMIT, OPSYNVI.
- Lead the growth of unbranded social communities and content creation in partnership with online advocates to educate on priority topics, drive engagement, and elevate our commitment to the patient community. (example includes Breathe In, Speak Out About PAH and future marketing shaping activities)
- Build partner trust through proactive advocacy efforts, with a key focus on engaging and supporting the patient advocate communities in PAH.
- Identify potential brand-related issues and develop proactive issues-management strategies.
- Proactively drive business and Enterprise outcomes by identifying and applying key outcomes metrics to communication practices, and provide insights that drive confidence, integration and alignment. Partner closely with Marketing and Strategy & Insights Center of Excellence to develop metrics and assess impact.
- Build understanding of current issues in the environment affecting businesses and brands; in partnership with Public Affairs colleagues, develop and implement public affairs strategies that inform and shape belief, action, behavior, and advocacy to shape the external environment.
- Serve as strategic counselor to business unit leaders on external and internal thought leadership content.
- Drive employee engagement and advocacy through powerful organizational communications: Partnering with business leaders, develop internal communication strategy and messages to inspire, engage, inform and align employees.
- Shape and influence business decisions and serve as trusted advisor to mid and senior level leaders, including marketing and medical affairs leadership.
- Develop and curate content that is compelling, relevant, and grounded in scientific data and partner insights.
- Manage public relations agency; includes leading public relations budget, measurement and reviews.
- Build Global C&PA capability and excellence: Model and inspire a continuous growth mindset to ensure function stays on the forefront of communications, change, technology, social media and other key media trends.
- Partner closely with the relevant Therapeutic Area Communication Leader within the J&J R&D organization, Corporate Media Relations, Public Affairs, Government Affairs and Investor Relations.
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