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Performance Marketing Manager

4 months ago

Remote, Oregon, United States Backflip Full time

Come help us change residential real estate investing for the better

Backflip is a venture-backed real estate FinTech company that supports entrepreneurs to acquire and renovate single family homes, thereby reinvigorating the housing supply and their local communities. The company offers purpose-built technology and capital products to source, analyze and finance residential real estate investments. Backflip is an all-in-one platform providing entrepreneurs with the technology, data, and financing strategies that allows them to scale their businesses.

Backflip is seeking a Performance Marketing Manager to lead our paid/performance marketing channels. You will craft and own our campaigns and be the in house expert to help drive unprecedented growth for the company. As an early hire, you will play a critical role in ensuring Backflip executes at the highest standards. Success in this role requires the ability to learn quickly while balancing structure and autonomy.

This position is remote (U.S.) and reports to the Chief Marketing Officer. This is a rare opportunity to get in on the ground floor (~50 person team) working directly with senior leaders in a fast-paced and well-capitalized startup (Series A).

This candidate will champion Backflip's culture & Core Values:

  • Raise the standard of what is possible
  • Embrace being the novice to become the master
  • Work only with those who want the best for us
  • Communicate quickly, naturally and with radical candor
  • Test new things to invent and challenge the status quo
  • Today, nay now

Everyday responsibilities will include:

  • Lead performance marketing on Meta, Google, and other paid social channels
  • Build and manage annual acquisition budgets with the CMO
  • Continually evaluate cross-channel spend to maximize revenue while optimizing to the lowest cost per acquisition possible
  • Oversee test strategies and innovation of creative assets
  • Collaborate with the marketing team to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best.
  • Optimize website content and landing pages across all campaigns
  • Establish and surpass acquisition KPIs, monitoring daily, weekly, monthly, and quarterly, with a focus on managing cost per acquisition targets effectively
  • Utilize consumer insights to inform marketing strategies and identify opportunities for growth within the competitive landscape
  • Implement new processes to keep up with the demands of the growing business and changing performance marketing landscape

This role will evolve as the company grows; there will be various tasks that fall outside of the responsibilities above.

Qualifications - Role Specific

  • Bachelor's degree in a related field such as Business, Marketing, Statistics, Psychology, Communications, or other business-related degree
  • 3-4 years work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels (B2C experience preferred)
  • Demonstrate past accomplishments in creating campaigns that substantially increased revenue and user growth
  • Experience driving scalable, sustainable growth strategies through testing, measuring and iteration frameworks
  • Data driven and analytical with the ability to assess campaign performance, identify consumer behavior, creative opportunities and manage cost per acquisition targets
  • Self-motivated with the drive to build impactful campaigns and deliver ROI
  • Hands-on experience with Google Ads, Meta, Paid Search, YouTube, etc
  • Highly collaborative with a strong bias for action

People that thrive at Backflip have...

  • A desire to learn and grow with the company; propensity to "think like an owner"
  • An execution-oriented "one-team" mindset with motivation and scrappiness to achieve objectives
  • The ability to multi-task with exceptional time management, prioritization and attention to detail
  • An entrepreneurial mindset and a passion for technology and innovation
  • A bias for action; inclined to deploy rapid testing and iteration cycles
  • The ability to work effectively in a small, relatively unstructured office environment (we work remotely)
  • Excellent verbal and written communication skills with appropriate urgency to various audiences
  • Strong self-motivation, are coachable and highly collaborative; take ownership of tasks and pride in work product
  • High integrity; are dependable, accountable, humble and respectful

All Backflip positions are Remote. Like the people we serve, we believe being free to create wherever you're most inspired is one of life's greatest joys. It's better for individuals, for the community, and for fostering great work to emerge. With our work-from-anywhere approach, Backflip brings together a diverse team of individuals, with passions for innovation, art, coding, AI, data, finance, film, real estate, the environment, learning and teaching. Together, we're moving fast.

Backflip is an equal opportunity employer. We know that building a world-class organization is not possible without an intentional focus on recruiting, empowering, promoting and rewarding the best and brightest people of all backgrounds. Backflip focuses on hiring individuals that align with its Core Values (listed above), and consistently display a high ethical standard, both personally and professionally.

Disclosures:

This role is not eligible for visa sponsorship