Sr. Director, Customer Marketing
1 month ago
Posted Date: May
Are you energized by a highly visible and strategically important role that allows you to drive and shape US marketing strategy development and execution, people leadership and commercial goal attainment? If so, the Sr. Director, Customer Marketing (Retail, Public, Systems) could be an exciting opportunity to explore.
This role will be the US Customer Marketing lead for Vaccines, reporting to the Vice President of Marketing for US Vaccines. This person will play a critical role in strategy development and execution of customer-centric solutions with a focus on IDN (Integrated Delivery Networks)/Systems, Retail Marketing and Public Marketing, including CDC (Centers for Disease Control & Prevention) commercial engagement.
In this role you will be accountable to drive US strategy and execution, to lead a team of US marketers plus a team of cross-functional stakeholders, and to maximize ambition. The successful candidate will have a proven record of US marketing strategy development and execution, people leadership and commercial goal attainment. This is a highly visible and strategically important role for GSK. We are looking for an inspiring commercial leader and highly experienced marketer who can lead the way.
Key Responsibilities:
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:
- Partnering with US Brand and Customer Facing commercial teams
- Overseeing creation and implementation of the strategic and operating plans
- Setting direction and ensuring strategic alignment across functional stakeholder groups
- Defining metrics & assessing performance
- Achieving annual VBU sales targets
- Leading/developing a high performing team of marketing directors / managers / associates
- Maintaining detailed understanding of customer segments and competitive marketplace
- Defining customer insights, journeys, and segmentation; GSK positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix for Customer segments
- Fostering an environment of innovation, inclusion, challenge, trust and development
Essential attributes for the role include ability to:
- Demonstrate an understanding of channels, pricing, and market access strategies
- Develop strategy, particularly in complex and novel environments
- Drive market and brand opportunity analysis and develops actionable brand insights
- Recognize trade-offs and makes adjustments as needed; prioritizes short / long-term needs
- Define, track, analyze key performance measures and make data-driven decisions
- Prioritize, pivot, and manage multiple projects simultaneously
- Influence at all levels & build strong relationships in a matrix environment
- Demonstrate sense of ownership for the shared success of the team and asset
- Drive culture of trust, respect, transparency, and accountability
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- Bachelor's degree
- 8+ years commercial management experience, inclusive of a minimum of 4 years' experience in marketing
- 3+ years' experience in direct people management including second line leader experience of groups in sales, marketing, or operations
- Experience in US healthcare brand and/or customer marketing
- Experience developing & executing brand marketing plans
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
- 6+ years marketing experience
- Vaccines experience strongly preferred
- Broad commercial experience, including:
- Brand lifecycle management
- Senior leader engagement
- Matrix team leadership
- Category / disease and product strategy development
- Tactical plan development/execution, including integrated channel mix
- Customer insight, Messaging, campaign, creative development
- Agency management
- Budget management; P&L ownership
Please visit GSK US Benefits Summary t o learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at US Toll Free) or outside US).
GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.
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