Digital Field Marketing Manager

4 weeks ago

Remote, Oregon, United States Lumen Full time

About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.

Lumen's commitment to workplace inclusion and employee support shines bright. We've made the Newsweek 2024 Greatest Workplaces for Diversity list and achieved a perfect score of 100 on the Human Rights Campaign Corporate Equality Index (CEI) for the fifth consecutive year. Plus, we're the top employer in the communications and telecom industry, ranking 12th overall across all industries in The American Opportunity Index.

We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

As a Lumen Digital Field Marketing Manager, you will be responsible for driving marketing campaigns and programs to increase funnel and ultimately acquire new logos and upsell existing customer accounts. This position will develop and deliver tactics to drive high-touch marketing programs to move prospects and customers through the sales cycle to meet Lumen revenue targets. This position will focus specifically on building sales funnel for the Lumen digital portfolio. You will support the Lumen sales organization in a fast-paced environment that requires both marketing and sales expertise.

The Main Responsibilities
Develop and deliver lead generation tactics and plans that create and progress marketing leads for the Lumen Digital portfolio. Work with data center providers and indirect partners to roll out "in a box" marketing tactics that can be used across our partner ecosystem. Develop a lead generation calendar that supports always on marketing reach for this critical product set. Collaborate across marketing, sales and product to understand the messaging and strategy for reaching customers with the Lumen Digital portfolio. Ensure awareness, adoption, and participation of marketing campaigns and tools by sales professionals; develop and deliver actions plans for improvement.Manage formal feedback loop to provide field input on programs and promotions to product and segment marketing teams.Continuously optimize lead generation activities to increase lead conversion rates to meet overall revenue targets.Track lead generation and program results via SFDC and communicate success rates and/or opportunities to sales and marketing leadership.Manage field marketing program budget.Execute regional events to attract customers and drive funnel. Develop and execute an ongoing webinar series designed to inform customers about Lumen Digital What We Look For in a Candidate
Bachelor's degree or equivalent education and relevant experience 5-7 years of related experienceAn experienced marketer who is not afraid to take risks, learn from marketing tactics that don't drive the expected outcomes, and scale the ones that do. Ability to balance creative thinking with the need to execute quickly and ensure thorough follow up of leads generated through your program. Understanding technology and the needs of Lumen's customers, to ensure the right messages reach our customers through your programs. Comfortable leading by influence across a matrixed team of Sales, Product and Marketing. Compensation

The starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.

Location Based Pay Ranges

$ $107340 in these states: AR, ID, KY, LA, ME, MS, NE, SC, and SD.
$ $112980 in these states: AZ, AL, FL, GA, IN, IA, KS, MO, MT, NM, ND, OH, OK, PA, TN, UT, VT, WV, WI, and WY.
$ $118630 in these states: CO, HI, MI, MN, NV, NH, NC, OR, and RI.
$ $124280 in these states: AK, CA, CT, DE, DC, IL, MD, MA, NJ, NY, TX, VA, and WA.

As with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications and other business needs.

Requisition #: 333881

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page. Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

Salary RangeSalary Min :

80510

Salary Max :

124280

This information reflects the base salary pay range for this job based on current national market data. Ranges may vary based on the job's location. We offer competitive pay that varies based on individual experience, qualifications and other relevant factors. We encourage you to apply to positions that you are interested in and for which you believe you are qualified. To learn more, you are welcome to discuss with us as you move through the selection process.

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