Senior Digital Products Marketing Manager

2 weeks ago

Rockville, Maryland, United States United States Pharmacopeia Full time

Description

Who is USP?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for Quality through our more than 1,300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe, quality medicines and supplements worldwide.

At USP, we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create, the partnerships we build, and the conversations we foster, we affirm the value of Diversity, Equity, Inclusion, and Belonging in building a world where everyone can be confident of quality in health and healthcare.

USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our workan environment where every employee feels fully empowered and valued irrespective of, but not limited to, race, ethnicity, physical and mental abilities, education, religion, gender identity, and expression, life experience, sexual orientation, country of origin, regional differences, work experience, and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.

Brief Job Overview

We have an immediate opening for a (Senior) Digital Products Marketing Manager in our Digital and Innovation group. This position plays a critical role in supporting product owners for all USPs externally facing digital products, mobile applications, and touchpoints. The successful applicant will help drive product development by understanding the needs of pharmaceutical researchers and regulators and making them aware of USP's growing portfolio of digital products and services.

How will YOU create impact here at USP?

In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.

The (Senior) Digital Products Marketing Manager has the following responsibilities:

Create and implement market outreach business and communications plans for new/planned and existing externally facing digital offerings. This includes managing all promotional materials for a new launch or major change/update, creating, and updating content, videos, and graphics, and managing current communication channels, including newsletters, social media, digital advertising, webinars, and Customer Advisory Boards.

Help lead the development of future offerings, focusing on both the business and public health impacts according to customer needs and USP core strengths.

Manage the development of value proposition statements, benefits, and feature positioning for new digital products.

Develop and launch lead generation and lead nurturing campaigns to build a sales pipeline that meets business plans, quotas, and company objectives.

Conduct follow-up after surveys, customer outreach campaigns, and social media campaigns, using appropriate analytics to gauge activities' impact and provide product teams with information about customer feedback and needs.

Develop a deep understanding of industry needs and USP product and service offerings.

Manage external marketing and comms agencies.

Understand and apply internal USP marketing and communication strategies to the digital work.

Assist the DP&P team in building out strategy and vision for the long-term digital platform OneUSP.

Work closely with the product team to ensure that the new offering meets customers expectations.

Collaborate across the organization with external affairs colleagues to align marketing strategy and messaging with corporate communications and brand guidelines.

Continually seeks out ways to improve current USP processes and systems to improve the customer experience.

Who is USP Looking For?

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:

Marketing Manager

Bachelors degree in Marketing, Communications, or a related field, or equivalent relevant experience.

At least five (5) years of hands-on experience managing projects related to digital platforms or an equivalent combination of training and experience.

At least two (2) years of experience in a customer-facing role or customer outreach engagement.

Senior Marketing Manager

Bachelors degree in Marketing, Communications, or a related field, or equivalent relevant experience.

At least eight (8) years of hands-on experience managing projects related to digital platforms or an equivalent combination of training and experience

At least five (5) years of experience in a customer-facing role or customer outreach engagement.

Additional Desired Preferences

Demonstrated ability to support and execute the design-review life cycle of a digital product.

Demonstrated ability to create and execute marketing campaigns.

Demonstrated ability to use analytics to drive marketing decisions.

Demonstrated ability to provide an excellent customer experience through web content, digital touchpoints, and, when necessary, emails and phone calls.

Ability and desire to work well with diverse employees and customers in a cooperative and friendly manner.

Exceptional written and verbal communication skills.

Science (Chemistry, Biology, Engineering, etc.) background a plus.

Proficiency in a language other than English (e.g., Spanish, French, Russian, or Chinese) is a plus.

PMP is a plus.

Experience with user-centered design a plus.

Ability to thrive in a results-oriented environment with a strong customer service orientation and operate collaboratively at all levels of the organization in a highly technical environment.

Ability to operate independently where appropriate yet understand when to escalate issues and how to establish effective working relationships in a team setting.

Working knowledge of Salesforce and Pardot.

Knowledge of Canva is a plus.

Supervisory Responsibilities

None.

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off, and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

COVID-19 Vaccination Policy (will apply to the selected candidate(s) hired):

As a condition of employment with the United States Pharmacopeial Convention's (USP) duty to provide and maintain a workplace free of known hazards, all employees and contingent staff hired after July 1st, 2021, must be fully vaccinated unless a reasonable accommodation is approved. Your recruiter will advise accordingly.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR c)

Job Category Ext. Affairs, Regulatory, & Communications

Job Type Full-Time

  • Digital Advertising Operations Associate

    2 weeks ago

    Rockville, Maryland, United States DealerOn Full time

    Job Description:The Digital Advertising Operations Associate will execute the implementation of assigned ad campaigns in support of the digital adverting account management team including new campaign setup, ongoing campaign updates, as well as troubleshooting ad setups and integrations. This job requires rapidly responding to projects that are assigned,...

  • Digital Modeling Systems Engineer

    2 weeks ago

    Rockville, Maryland, United States BAE Systems Full time

    Job Description BAE Systems Intelligence & Security designs and delivers advanced defense, intelligence, and security solutions that support the important missions of our customers. As a critical member of our team, you have the chance to be a part of the Navy's digital transformation by leading Digital Engineering initiatives for complex system design,...

  • Digital Modeling Systems Engineer

    5 days ago

    Rockville, Maryland, United States BAE Systems Full time

    Job Description BAE Systems Intelligence & Security designs and delivers advanced defense, intelligence, and security solutions that support the important missions of our customers. As a critical member of our team, you have the chance to be a part of the Navy's digital transformation by leading Digital Engineering initiatives for complex system design,...

  • AWS Cloud Administrator

    6 days ago

    Rockville, Maryland, United States Digital Infuzion Full time

    Job TypeFull-timeDescriptionWelcome At Digital Infuzion, we believe people can lead better, healthier lives. To do so, researchers need insights faster, and providers need on-demand data and tailored software solutions. This is why we are passionate about developing innovative solutions for the healthcare industry so researchers and providers can better...

  • Product Manager

    6 days ago

    Rockville, Maryland, United States TEKsystems Full time

    Description:Major Purpose: The Advanced Analytics Product Manager of ML Enablement is an experienced leader in developing technology and business solutions with data scientists, engineers, and business users utilizing Machine Learning. The candidate has a track record of excellence harnessing and expanding the capabilities of Machine Learning to solve novel...

  • Senior Analyst, Market Regulation

    7 days ago

    Rockville, Maryland, United States FINRA. Full time

    This Senior Analyst position within the Surveillance and Market Intelligence section of Market Regulation is responsible for conducting routine surveillance reviews to identify unusual market activity for evidence of violations of applicable federal securities, FINRA and/or RSA client rules and regulations and may work on special projects under the direction...

  • Senior Proposal Manager

    7 days ago

    Rockville, Maryland, United States Westat Full time

    Westat is an employee-owned corporation providing research services to agencies of the U.S. Government, as well as businesses, foundations, and state and local governments. Westat's research, technical, and administrative staff of more than 2,000 is located at our headquarters in Rockville, Maryland, near Washington, DC.Westat is committed to building a...

  • Senior Manager, Advanced Analytics

    6 days ago

    Rockville, Maryland, United States United States Pharmacopeia Full time

    DescriptionDuties: Lead data strategy, data management, and perform centralize business analytics to support all levels or the organization including the Executive team. Ensure continuity and quality of analytical work and coordinate the collaboration between global teams and internal clients. Lead a team of analytics and data science professionals in the US...

  • Senior Proposal Writer Manager

    38 minutes ago

    Rockville, Maryland, United States United States Pharmacopeia Full time

    DescriptionWho is USP?The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for...

  • Senior Technical Writer

    6 days ago

    Rockville, Maryland, United States Computer Technologies Consultants Full time

    Computer Technologies Consultants (CTC) is seeking a Senior Technical Writer to support our clients team in Rockville, MD.With offices in Washington DC and San Diego, CA, CTC is a leading technology company providing lifecycle IT, data analytics, cloud managed hosting services, agile software development, DevOps, Test Automation, Cyber Security, and...

  • Senior Human Resources Business Partner Manager

    2 weeks ago

    Rockville, Maryland, United States United States Pharmacopeia Full time

    DescriptionWho is USP? The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for...

  • Senior Project Manager, Capital Projects

    4 hours ago

    Rockville, Maryland, United States Adventist HealthCare Full time

    Adventist HealthCare seeks to hire an experienced Senior Project Manager, Capital Projects who will embrace our mission to extend God's care through the ministry of physical, mental and spiritual healing.As a Senior Project Manager, Capital Projects you will: • Support the Adventist Healthcare (AHC) Capital Projects program, managing multiple projects of...

  • Part-Time Faculty Digital Art/Graphic Design Instructor

    2 weeks ago

    Rockville, Maryland, United States Montgomery College Full time

    Montgomery College accepts applications for Adjunct/Part-time Faculty on a continuous basis. Applications may be reviewed periodically based on the student enrollment needs. The listing of a course in the schedule of classes as "TBA" does not constitute an assignment. The hiring decision for part-time faculty involves an academic judgment and shall be...

  • Senior (Lead) IT Project Manager - Hybrid

    2 weeks ago

    Rockville, Maryland, United States United States Pharmacopeia Full time

    DescriptionWho is USP?The U.S. Pharmacopeial Convention (USP) USP is an independent scientific organization that collaborates with the world's top experts in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for...

  • Senior Sales Manager

    6 days ago

    Rockville, Maryland, United States Hilton Garden Inn Rockville-Gaithersburg Full time

    OverviewOpportunity: Senior Sales ManagerManage accounts to achieve guest satisfaction and to solicit past and new business ensuring all revenue goals are achieved or exceeded.Potential Career PathProperty Director of Sales – Area Director of Sales – Regional Director of SalesEssential Job FunctionsInterview, select, train, schedule, coach and support...

  • Senior Operations Manager to CEO

    2 weeks ago

    Rockville, Maryland, United States United States Pharmacopeia Full time

    DescriptionWho is USP?The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for...

  • Product Development Supervisor

    2 months ago

    Rockville, Maryland, United States BAE Systems Full time

    Job Description Provides first line leadership tasked with delivering product development contract deliverables and programmatic system level support for existing and developmental weapon system configurations. You will be responsible for the Technical Writing, Drafting, DOORS , and Quality Assurance (QA) team. The team primarily develops products in...

  • Senior Writer

    6 days ago

    Rockville, Maryland, United States Synergy Full time

    Company DescriptionJob Summary:Synergy Enterprises, Inc., a woman-owned government contractor, is seeking a Senior Writer to join our Literacy Center team. The Senior Writer will support our federal government client with a focus on literacy skills, including preliteracy skills, reading, and writing, for children from birth through grade 12. The role...

  • Activities Assistant

    6 days ago

    Rockville, Maryland, United States Sunrise Senior Living Full time

    OverviewRed, White, & Grow Your CareerHiring event at Sunrise of Bethesda May 30thResponsibilitiesSunrise Senior Living of Bethesda is looking for talented and compassionate individuals to join our teamCome meet our leadership team, learn about our community, and enjoy appetizers made by our talented culinary team.Interviews will be conducted day of, offers...

  • Senior Engineer

    7 days ago

    Rockville, Maryland, United States USAJobs Full time

    DutiesNotice: Applicants that previously applied to NRC Vacancy: OIG need not reapply. Your previous application will be considered for this position as well.As Senior Engineer (Technical Advisor), you will provide expert engineering and technical analysis, advice, and assistance on investigations, special evaluations, event inquiries, audits, and other...