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Marketing Operations Analyst

4 months ago

Arden Hills, Minnesota, United States Dover Cooperation Full time

p /ppb

About CPC/b/pp


Colder Products Company (CPC), a Dover company, is the world's leading provider of quick disconnect couplings, fittings and connectors for plastic tubing. Used in a broad range of industries and applications, the innovative coupling and connection technologies from CPC are advancing markets and improving the lives of people across the world. Founded in Minnesota in 1978, CPC is headquartered in Minneapolis-Saint Paul with operations in Germany and China, sales offices in 14 countries and more than 175 distributor partners around the globe.

/pp /ppb

Job Summary:/b/pp


The Marketing Operations Analyst is responsible for designing and conducting marketing and sales funnel measurement and analysis. This role will own the creation and reporting of monthly KPIs and dashboards, as well as perform analysis and build processes that ensure best practices in marketing performance. The Analyst will be responsible for analyzing campaign effectiveness, sales enablement, and lead and demand generation across paid media, CRM and website analytics.

This role will then present findings, insights, and trends to key stakeholders across the company to inform strategic business decisions. The ability to tell the story with data to diverse audiences is important in this role, as is working in a fast-paced environment and managing multiple projects simultaneously. /pp /ppb

Essential Job Responsibilities:/b/pulli

Build, develop, troubleshoot, and maintain various reports and dashboards utilizing Excel and Power BI./lili

Create weekly and monthly analytics, dashboards, and reports to track and communicate marketing and sales enablement performance./lili

Perform detailed analysis to support marketing initiatives (i.e. lead generation, ROI, brand awareness, etc.)./lili

Identify trends and generate insights from CPC marketing and sales data to enhance marketing ROI and improve customer experience and loyalty./lili

Coordinate research insights including marketing industry reports, competitive brand intelligence, and various forms of primary research, including campaign testing./lili

Provide analysis for marketing forecasts and Samp;OP inputs./lili

Coordinate department and campaign budget development and reporting./lili

Develop customer and executive-ready presentations that tell the story behind the data; present analysis and findings to a variety of audiences./lili

Interact and manage use of non-CRM MarTech Stack for customer engagement amp; insights./lili

Contribute to customer acquisition strategy by participating in annual strategic and tactical planning processes./li/ululli

Use proven and innovative analytic techniques to support marketing, measurement, and reporting efforts, including advising on campaign testing protocol./lili

Develop and maintain complex financial modeling tools and programs./lili

Effectively collaborate with cross-functional internal and external partners (Sales, Customer Service, CRM, Legal amp; Compliance, Finance, Agencies of Record) to generate effective insights and results./lili

Assist the technology team in designing applications that optimize marketing operations and enhance the scope of analysis./lili

Assist with project management for selected projects./lili

Adheres to all safety regulations./lili

Demonstrates support of CPC core values./lili

Performs other job duties as assigned to meet business needs./lili

Other duties as assigned./li/ulp /ppb

Required Job Qualifications:/b/pulli

Strong analytical skills and proficiency with advanced expertise in Excel./lili

Proven ability to learn new software platforms, test new ideas and consider new marketing methodologies./lili

Precision and accuracy; attention to detail and self-motivated./lili

Ability to work collaboratively to investigate problems and resolve issues ./lili

Flexible and adaptable./lili

Ability to work in a fast-paced and changeable environment, balancing multiple priorities and ensuring high-quality outcomes./lili

Strong business acumen./lili

Knowledge of Power BI, CRM, data extraction, and analysis./lili

Strong Microsoft Office experience./li/ulp /ppb

Required Education and/or Experience:/b/pulli5-10 years' marketing operations or analytics experience./lili

Bachelor's degree in Statistics, Mathematics, Marketing or Business Administration./lili

Experience with B2B business model with two-step distribution and direct channels, a plus./li/ulp /ppb

Travel Requirements:/b/pulli

Less than 5%/li/ulp /ppb

Physical Demands amp; Work Environment:/b/pp

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions./pp

The employee must frequently lift from 10 up to a maximum of 30 pounds, depending on position. Specific vision abilities required by this job include close vision. While performing the duties of this job, the employee is regularly required to sit; use hands and fingers and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand, walk and/or stoop./pp /ppb

Why should you work for CPC/b/pp


Join a passionate team of diverse people working together to create, manufacture and support world-class fluid connection solutions. As a CPC employee, you'll enjoy a collaborative, diverse work environment and challenging career opportunities in a fast-growing company where you have the chance to help shape the future and share in the excitement. Recognized as one of Minnesota's Top Workplaces for multiple years, CPC offers supportive leadership, comprehensive benefits, employee events and competitive compensation.

/pp /ppCPC's comprehensive benefits program includes the following:/pp /pp

Health and Wellness/pulli

Health and wellness coverage starting on day one for you and your family/lili

Automatic Health Savings Account (HSA) contributions for eligible medical insurance plans/lili

Multiple paid time-off programs, including PTO, holidays, parental leave, volunteer days and bereavement leave/li/ulp

Financial/pulli401(k) plan with automatic employer contributions starting on day one/lili

Profit Sharing options and a financial consultant/lili

Tuition assistance for you to continue your education, scholarship programs for children of eligible employees and on-site training and education events/lili

Referral bonuses for connecting friends and family to job openings/lili

Employee loyalty and peer-to-peer recognition programs/li/ulp /pp

Culture and Community/pulli

Access to in-person and online advisors and education for wellness and financial health support/liliA co-op and intern program in partnership with the University of Minnesota/lili

Support of local community groups, as well as donation matching, on-site blood drives, and more/lili

Multiple committees including a FUN and Diversity and Inclusion committee/li/ulp /ppem

This job description is not designed to contain a comprehensive list of tasks, responsibilities or duties. /emCPCem reserves the right to amend to meet legal, business and organizational requirements as necessary./em/p