Marketing Lead

2 weeks ago

Bloomington, United States Ziegler Cat Full time
Ziegler CAT has a full time opening for a Marketing Lead & Sales Specialist to contacts business prospects and customers to identify opportunities and generate sales leads for dealer equipment, machine, products, and parts or services ("dealer solutions"). These leads are worked by the Marketing Lead & Sales Specialist to generate a higher level of interest/qualification (dealer defined qualification criteria) and then transferred to a sales rep when the dealer-defined qualification criteria are met.

Responsibilities

  • Perform outbound calls and track updates to monitor and report all pertinent market information relative to competitive activity, customer information and product performance.
  • Achieve the planned annual rate of call (PAR) for each assigned account.
  • Call assigned customers at PAR to uncover business issues, timelines and opportunities for dealer solutions.
  • Identify and qualify leads for dealer solutions from opportunities generated by contacting assigned prospects and customers.
  • Document business issues, timelines, opportunities and leads in the dealer's contact management system (CRM).
  • Transfer leads to the appropriate salesperson in a timely and efficient manner.
  • Establish a personal working relationship with contacts based on value, knowledge, trust and character.
  • Verify and update contact information for leads, prospects and customers assigned.
  • Cleanse leads, prospects and customers from their assigned database who are no longer in business or otherwise disqualified from future contact using the dealership's criteria.
  • Continue to develop expertise in products and services through training, research and perpetual learning.

Qualifications

  • High school diploma or GED required
  • Bachelor's degree is preferred, but may be supplemented by work experience.
  • 2 years minimum experience in sales, marketing or analytics.
  • Knowledge of a parts and services sales organization is a plus.
  • Possess strong MS Office skills particularly in Excel.
  • Demonstrated success as a team player with a proactive, positive attitude and a strong sense of self-motivation who can perform job functions with minimal supervision.
  • Ability to manage multiple tasks and changing priorities using strong organization and prioritization skills.
  • Ability to communicate data effectively. Good phone etiquette and inbound call management experience is essential.

Travel

  • Up to 10%. Ability to travel primarily by car across Ziegler's territory to visit customers, branches, and support events may be required. Some out-of-region travel may also be required.

Minimum Physical Requirements

  • Using hands, talking, hearing
  • Ability to lift up to 30 lbs

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

No Visa sponsorship available for this position. Authorization to work in the United States is required.

Ziegler Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color or creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, pregnancy, affectional preference, disability, age, marital status, familial status, protected veteran status, status with regard to public assistance, membership or activity in a local commission dealing with discrimination, or any other protected class status.

For more information about your equal employment opportunity rights and protections, click here.

For information about your Family and Medical Leave Act rights, click here, and for information about the Employee Polygraph Protection Act, click here.

For information about Pay Transparency Nondiscrimination

Special Assistance Request Form | Ziegler CAT

Ziegler Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, status as a qualified individual with a disability, or any other protected class status.

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