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Product Marketing Manager

4 months ago

Bloomington, Indiana, United States CSafe Global Full time

CSafe is seeking a Product Marketing Manager in Monroe, Ohio to join our world class global marketing team Are you ready to utilize your product marketing experience to join a fast-growing, very successful and reputable organization with opportunities for career advancement? Are you passionate about understanding and communicating consumer insights globally to drive business results? Do you enjoy building client relationships and collaborating across organizations? If the answer is yes, come join our growing industry and build your career with us

CSafe offers the most comprehensive temperature-management solutions for pharmaceutical cold chain shipping needs around the world to ensure patients receive life enhancing products. With a "patient-centered" focus, deep industry expertise and commitment to innovation, CSafe continues to deliver industry-leading solutions across multiple business segments. Our team operates with curiosity, humility, accountability, and entrepreneurial spirit to deliver on our vision and mission.

What You'll Do:

In this key position, you be CSafe Product Marketing Champion. You will work closely with the Product Development team to launch and market CSafe's best in class temperature controlled solutions. As a Product Marketing Manager, you will execute thorough competitive research and research to understand customer needs and industry opportunities. You'll leverage your expertise in product marketing, customer and market research to determine the key features of the products and apply them to corresponding internal and external marketing campaigns. You are exceptional at insights driven, engaging and educational product marketing campaigns. Your proven cross functional collaboration skills will enable you to excel at driving product consideration together with sales and external stakeholders. Implementing, measuring and reporting on results to ensure close alignment with sales and business goals is crucial for this role's success.

Essential Functions:

  • Craft CSafe's product storytelling vision and voice
  • Lead and execute on product launches and ongoing internal and external marketing campaigns
  • Set appropriate objectives and KPIs
  • Lead and execute product marketing content plan, collateral, landing pages and marketing messages which target customer needs
  • Ensure product marketing content and messaging is aligned to CSafe brand identity and guidelines
  • Allocate and manage budgets and resources to corresponding materials and marketing channels
  • Ensure smooth and successful product displays at events
  • Support sales and internal stakeholders with trainings in collaboration with Product Development team
  • Deliver excellent presentations to assist sales on product features communications
  • Implement testing methodologies to enhance campaign and lead generation, including response and conversion rates and multivariate testing.
  • Assist in the evaluation, selection and management of outside vendors that contribute to successful programs
  • Responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team

Qualifications and Experiences:

  • Bachelor's degree; Marketing, Communications or Design; Masters degree desired
  • 7+ years proven ability in Product Marketing role. B2B professional services marketing in a technical area is beneficial.
  • An eye for branding, style and creative flair
  • Digital Literacy - In depth knowledge of MS Office Suite required.
  • Global experience preferred but not required.
  • Preferred experience with a few of the following platforms: SalesForce, Pardot, Adobe Creative Suite, Google Analytics
  • Crisp and clear communication across all medias. Ability to communicate at all levels.
  • Excellent collaboration skills - ability to gain alignment with many cross-functional partners in a highly matrixed environment.
  • Strong planning, organizational, and project management skills.
  • Superior interpersonal skills
  • Ability to plan and implement organizational changDriven by data, metrics, and dashboards

Our Benefits Include:

  • Paid Time OFF (PTO) starting at 25 days & Paid Holidays
  • Medical, Dental and Vision Insurance
  • 401k with Employer Match
  • Group Life & Disability
  • Health Spending Account Options
  • Identity Protection
  • Employee Assistance Program
  • Travel Assistance Program
  • Financial Wellness Program
  • Tuition Reimbursement
  • Parental Leave
  • Referral Program
  • Gym Membership Reimbursement
  • Hybrid Work Options

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.