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SVP of Product Marketing

1 month ago

Remote, Oregon, United States AlphaSense Full time

About AlphaSense
AlphaSense is a market intelligence and search platform used by the world's leading companies and financial institutions.

Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content—including equity research, company filings, event transcripts, expert calls, news, trade journals, and clients' own research content.

Headquartered in New York City, AlphaSense employs over 1,000 people across offices in the U.S., U.K., Finland, Germany, India, and Singapore.

AlphaSense is a Series E company, existing investors including Bond, Alphabet's CapitalG, Viking Global Investors, and Goldman Sachs. The financing brings AlphaSense's valuation to $2.5 billion

About the Role
AlphaSense is looking for a world-class SVP Product Marketing who will own product marketing globally. This role reports to the CMO Heather Zynzcak and is a remote position.

Top Priorities

  • Define core positioning and messaging for the company:
○ Develop persona based messaging. Educate the market and end-users the unique value of the AlphaSense platform
○ Establish clear differentiation in an emerging and rapidly growing AI market
○ Enable sales with pitch decks, fresh content, training, and robust competitive analysis
○ Leverage content (customer stories, thought leadership, events, etc.) to showcase value, engagement, and ROI and to continue to educate the market on the power of the Alphasene platform

  • Recruit, develop, and retain a world-class team of modern marketers. Set up the marketing engine to enable the company's growth from $200M to $1 Billion
  • Provide cross functional leadership to define and implement growth strategies
○ Partner with Sales to deliver clear messaging and enablement as well as competitive insights
○ Define the Go To Market motion across marketing as the tip of the spear in our marketing campaigns. Provide clear insights on the ideal customer profile and the differentiated messaging required for the prospect journey.
○ Gather market and competitive insights, customer and sales feedback and package in a digestible format for the Product Team
○ Partner with the Product and Sales and to launch key products. Including owning the launch plan and helping determine pricing and packaging.

  • Develop a Marketing and Sales led culture and align GTM priorities in partnership with Sales and Product.

Characteristics

  • Data-driven and analytical
  • Highly motivated, builder
  • Gravitas, strong spokesperson, respected thought leader in meeting
  • Exceptional leader of people, adept at building and maintaining a strong team culture
  • Excellent cross functional leader that works in a collaborative fashion

Experience

  • Experience in a senior product marketing leadership role at a high growth $500M+ ARR company
  • Experience marketing a technical product in a top-down enterprise motion, across all industries
  • Experience building and leading a high-performing marketing organization
AlphaSense is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense's commitment to equal employment opportunity.

AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor.

This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.


In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.

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