Director of Marketing Analytics

2 weeks ago

Denver, United States STAPHAUS Full time

About STAPHAUS


STAPHAUS is a full-service digital marketing agency that specializes in the furniture and design industry as well as B2B services. We take pride in working side by side with our clients and make it our business to deeply understand their business.


We are looking for a full-time Director of Marketing Analytics & Performance who is strategically minded to help us grow our clients’ businesses, both D2C and B2B. This role is a balance between hands-on implementation, strategic planning and leadership.


You are


Inquisitive, analytical, detail-oriented, and love learning about how businesses work and operate. You enjoy working on multiple projects at the same time, trying new things, and are excited by a challenge. You are a data-oriented growth marketing professional with experience working in-house or at an agency managing large and quickly changing budgets. Your specialties include paid channels and attribution. You are comfortable, and excited, when speaking with clients about their marketing performance and strategies.


Responsibilities


Strategy, Analysis, and Reporting


  • Build internal and client-facing dashboards (Looker Studio or similar).
  • Ensure all growth metrics are measurable, accurate, and available for a variety of analyses. Own growth reporting and responsibility for key metrics such as CAC, LTV, ROAS, CVR, etc.
  • Own platform and website tagging, tracking, and QA.
  • Lead the charge in driving operational efficiencies by planning and implementing process documentation, automations, lead routing, templating, data warehousing, and new technologies.
  • Utilize quantitative data and qualitative insights to identify trends; utilize these insights to test hypotheses and scale wins across client accounts.


Channel Optimization and Management


  • Oversee digital campaign strategy and performance, hitting targets within budget.
  • Develop strategies for core growth channels such as Facebook, Google, LinkedIn, Pinterest, Email, Affiliates, Sponsored Content, Direct Mail, Audio, and more.
  • Assess channel contributions to overall growth volume and efficiency and make key decisions about spend allocation across channels.
  • Identify novel opportunities to efficiently achieve growth - and lead the charge in implementing them. We invite innovative thinking


Brand


  • Stay abreast of market trends and the competitive landscape of the industries our clients operate in.


Education and Experience Required


  • Knowledge and passion for the furniture and design industry
  • 8+ years of relevant experience
  • 4-year degree in Marketing, Business or related field
  • Passionate about performance marketing and data
  • Experience running ads via their native platforms (vs. an agency)
  • Experience owning and reporting on key KPIs to clients such as CAC, LTV, ROAS, etc.
  • Deep understanding of SEM advertising campaign management and optimization practices across Google and Microsoft Ads platforms.
  • Deep understanding of paid social advertising best practices
  • Experience with different CRM, ESP, and CMS platforms
  • Experience running clean A/B creative and audience tests
  • Knowledge of G Suite, especially Sheets
  • Advanced knowledge of Google Tag Manager, Google Analytics, Looker Studio
  • Certifications: Google Ads Search, Google Analytics


Skills and Abilities Required


  • A self-starter who is proactive and dedicated to getting results
  • Ability to prioritize in a fast-paced environment
  • You have an eye for design and can work with very high-end, exclusive companies while adhering to strict brand guidelines.
  • Ability to generate, articulate, and present creative ideas and strategies


What We Provide In Return


STAPHAUS provides a robust total rewards package, including flexible work hours, competitive compensation packages, generous PTO, medical and dental insurance, and performance bonuses.

STAPHAUS is an equal-opportunity employer, and we value diverse voices, backgrounds, and perspectives on our team. We don’t discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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