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Senior Copywriter

3 months ago

Boston, Massachusetts, United States Acrisure Innovation Full time

Senior Copywriter – Acrisure Awareness and Growth Marketing Team

Boston, MA (Hybrid- 3 Days per week in office)

Why Choose Acrisure Innovation?

Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science.

At the core of our operating model is our technology: we're building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries. .

Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory.

Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us.

This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company. If you are interested in collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you.

The Role:

We are seeking a seasoned Senior Copywriter to join our high-growth brand and play a pivotal role in shaping our brand voice and messaging across various channels. The ideal candidate will be a strategic thinker and a master storyteller, with a proven track record of crafting compelling copy that resonates with audiences. This individual must be versatile and adept at writing copy for website landing pages, emails, paid ads, and other marketing collateral. Additionally, the Senior Copywriter will collaborate with freelancers and other external partners to bring projects to life as needed.

Responsibilities:

  • Develop and execute creative copywriting strategies that align with our brand objectives and resonate with our target audiences.
  • Write clear, concise, and engaging copy for website landing pages, email campaigns, paid ads, social media content, and other marketing materials.
  • Collaborate closely with the Marketing team to ensure consistency in messaging and branding across all channels.
  • Partner with freelancers and external agencies to augment copywriting capabilities and deliver high-quality content on schedule and within budget.
  • Conduct thorough research to understand target audience demographics, preferences, and behavior, and integrate insights into copywriting efforts.
  • Optimize copy for SEO and ensure alignment with best practices to enhance organic search visibility and drive traffic.
  • Stay abreast of industry trends, competitor strategies, and emerging technologies to inform and inspire creative copywriting approaches.

Skills and Qualifications:

  • Bachelor's degree in Marketing, Communications, English, or related field; advanced degree is a plus.
  • Minimum of 8 years of experience in copywriting roles, with a focus on digital marketing and brand storytelling, in a fast-paced and high-growth agency or D2C environment.
  • Proven track record of crafting compelling copy for website landing pages, email campaigns, paid ads, and other marketing materials.
  • Strategic mindset with the ability to think creatively and translate ideas into impactful messaging.
  • Excellent written and verbal communication skills, with meticulous attention to detail and grammar.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and collaborate effectively with cross-functional teams.
  • Experience working with freelancers, external agencies, and other partners to execute creative projects.
  • Proficiency in content management systems, email marketing platforms, and other relevant tools/software.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.

Acrisure is equally committed to supporting social issues. In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance products and financial services to minority-owned enterprises. In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children's Health at Helen DeVos Children's Hospital.

Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.

We are interested in every qualified candidate who is eligible to work in the United States. We are not able to sponsor visas for this position.

To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure's property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure's Human Resources Talent Department.

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